# Vegan Rocky Road Pizzas Mamma Dough & CRAVE Created a Special Pizza for World Chocolate Day By Laura McQuarrie | Published 2021-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rocky-road-pizza References: [fabnews.live](https://fabnews.live/uks-first-vegan-rocky-road-pizza-launches-on-world-chocolate-day/) & [mammadough](https://www.mammadough.co.uk/) Mamma Dough teamed up with free-from snack brand CRAVE to create the UK's first [vegan rocky road pizza](https://www.trendhunter.com/trends/rocky-road-2) in celebration of World Chocolate Day. The limited-edition dessert pizza is made with a sourdough pizza base that's topped with rice milk chocolate, marshmallows, raisins and biscuit pieces. The decadent treat promises to delight all sorts of chocolate lovers, whether they are plant-based or not, and it shares a new way for people to enjoy CRAVE's Rocky Road bar. The limited-edition Mamma Dough x [CRAVE Rocky Road Pizza](https://www.trendhunter.com/trends/choccy-dodoughs) will only be on the menu at Mamma Dough for a short time so chocolate and pizza lovers will need to act fast to experience this collaboration first-hand. Although there are many [dessert pizzas](https://www.trendhunter.com/trends/peeps-pizzert) that are created for kids, brands are developing offer more sophisticated versions for adults too. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 25% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan Dessert Pizzas:** The rise of veganism has created an opportunity for innovative ways to incorporate desserts into savory pizza dishes. - **Collaborative Limited-edition Menu Items:** Collaborations between brands can create unique and appealing menu offerings for a limited time, driving traffic to both establishments involved in the collaboration. - **Adult-friendly Dessert Pizzas:** As the market for dessert pizzas expands beyond children, the opportunity for more sophisticated and elevated toppings and flavor combinations increases. ### Where This Applies - **Food and Beverage:** The vegan dessert pizza trend and collaboration opportunities present new products and marketing strategies for businesses in the food and beverage industry. - **Quick Service Restaurants:** Adding innovative and unique limited-edition items, such as the vegan rocky road pizza, to menus can drive traffic and sales in quick service restaurant establishments. - **Confectionery:** The popularity of the vegan rocky road pizza and other innovative dessert pizza offerings presents new opportunities for confectionery brands to partner with pizza chains and explore new product offerings. ## Related on Trend Hunter - [Freshly-Based Dessert Pizzas](https://www.trendhunter.com/trends/pizza-pizza-dessert-pizza.md) - [Chocolate Volcano Pizzas](https://www.trendhunter.com/trends/cocoa-volcano-pizza.md) - [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Chocolate-Stuffed Pizza Crusts](https://www.trendhunter.com/trends/chocolate-chip-pizzert.md) - [Sweet Nutella-Topped Pizzas](https://www.trendhunter.com/trends/dessert-pizza1.md) - [Stuffed Crust Vegan Pizzas](https://www.trendhunter.com/trends/chicago-town-frozen-pizzas.md) - [Free-From Frozen Chocolate Donuts](https://www.trendhunter.com/trends/choccy-dodoughs.md) - [Ready-to-Bake Frozen Desserts](https://www.trendhunter.com/trends/chicago-town-desserts.md)