# Loaded Chocolate-Flavored Ice Creams The Rocky Road Collection is Full of Indulgent Mix-Ins By Laura McQuarrie | Published 2021-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rocky-road-collection References: [prnewswire](https://www.prnewswire.com/news-releases/edys-dreyers-celebrates-brands-rich-history-with-the-launch-of-the-rocky-road-collection--spreading-joy-to-families-nationwide-301218308.html) & [edys](https://www.edys.com/) The [Rocky Road](https://www.trendhunter.com/trends/rocky-mountain-chocolate) Collection from EDY'S (Dreyer's) pays tribute to the original Rocky Road ice cream and it puts a fresh new spin on nostalgic childhood favorites. The new ice cream collection celebrates Rocky Road as one of the first ice cream flavors with mix-ins and the collection runs with the idea for [six decadent flavors](https://www.trendhunter.com/trends/new-haagen-dazs-products) with equally as decadent ingredient infusions. Alongside The Original Rocky Road, chocolate-flavored ice cream lovers will find indulgent treats like Mocha Almond Avenue, which uplevels coffee ice cream with [swirls of fudge](https://www.trendhunter.com/trends/fudge-truffle-ice-cream) and crunchy almonds. There are also a few brand-new creations like Salted Caramel Pretzel Path, Brownie Brick Road and Cookie Cobblestone, all of which feature playful names that riff on the original inspiration. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent Ice Cream Mix-ins:** There is an opportunity for ice cream companies to create more indulgent mix-ins with unique flavor combinations. - **Updating Nostalgic Flavors:** Updating nostalgic flavors can attract customers looking for a modern twist on classic treats. - **Playful Flavor Naming:** Creative flavor naming can add a sense of fun and excitement to ice cream offerings. ### Who This Affects Most - **Ice Cream Manufacturing:** Ice cream companies can incorporate new and unique ingredients into their products to create more luxurious and indulgent ice creams. - **Food and Beverage Retail:** Retailers can up-sell specialty ice cream collections like EDY’S Rocky Road Collection to customers looking for unique flavor experiences. - **Marketing and Advertising:** Marketing firms can develop creative campaigns centered around playful flavor naming to attract a younger and more adventurous consumer base. ## Related on Trend Hunter - [Super-Premium Chocolate Ice Creams](https://www.trendhunter.com/trends/premium-chocolate-ice-cream.md) - [Extra-Chocolatey Ice Cream Ranges](https://www.trendhunter.com/trends/tillamook-chocolate-collection.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Nostalgic Chocolate-Topped Treats](https://www.trendhunter.com/trends/ben-and-jerrys-topped.md) - [Cookie Dough-Packed Ice Creams](https://www.trendhunter.com/trends/cookie-dough-moose-tracks.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Festive Frozen Desserts](https://www.trendhunter.com/trends/festive-frozen-desserts.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md)