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# Rockstar Wines
Mark Beaman Creates Wine for the Music and Wine Connoisseur

By Shelby Lee Walsh | Published 2009-11-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/rockstar-wine
References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3879) & [wines-that-rock](http://www.wines-that-rock.com/)

Wine has never rocked as much as when Mark Beaman makes it -- and I mean that literally. His rockstar wines are inspired by some of the most memorable album covers like Pink Floyd's 'Dark Side of the Moon' and my personal favorite, The Rolling Stones 'Forty Licks' (which happens to be a delightful merlot). Other notable bottles include one that pays homage to the revolutionary music festival known as Woodstock. It is reincarnated as a chardonnay.

Nylon.com even notes that "each bottle features album art on the front, and "liner notes" about each wine on the back," fitting perfectly with the rockstar wine theme.

This wine puts the rock in rock'n'roll.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 42% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Rockstar Wines:** Creating wines inspired by iconic album covers, offering a unique experience for music and wine enthusiasts.
- **Album-inspired Packaging:** Using album art on wine bottles, creating a visual connection between music and wine.
- **Music Festival Wines:** Producing wines that pay homage to iconic music festivals, combining the worlds of music and wine in a single bottle.

### Who This Affects Most

- **Wine:** Exploring innovative ways to market wine by incorporating music and album art.
- **Music:** Collaborating with wineries to create special edition wines inspired by album covers and music festivals.
- **Packaging:** Utilizing album art on various products, such as wine bottles, to enhance brand storytelling and appeal to music enthusiasts.

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