# Hemp-Infused Functional Beverages Rockstar Unplugged is Boosted by Hemp Seed Oil & B Vitamins By Laura McQuarrie | Published 2022-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rockstar-unplugged References: [prnewswire](https://www.prnewswire.com/news-releases/rockstar-energy-drink-unveils-a-new-kind-of-energy-drink-rockstar-unplugged---with-hemp-seed-oil-and-b-vitamins-301472434.html) & [rockstarenergy](http://www.rockstarenergy.com/)  [Rockstar](https://www.trendhunter.com/trends/rockstar-focus) Unplugged is a new kind of energy drink that's said to focus "less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like [hemp seed oil and B vitamins](https://www.trendhunter.com/trends/tattersall-functional-beverages)." The functional drink is fruit-forward and feel-good and it provides a boost with 80 milligrams of caffeine. The sugar-free, calorie-free formula also contains spearmint and lemon balm, and it can be sipped in three refreshing flavors: Blueberry, Passionfruit, and Raspberry Cucumber. To introduce this new functional canned drink to the world, the brand is kicking off a campaign called Turn Up Your Mood and a fresh can design that depicts a "groove shape" that symbolizes auras, music and energy. Rockstar is also partnering with [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal) for a three-part music series, MTV Unplugged, and concerts in 2022. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hemp-infused Functional Beverages:** The trend towards infused beverages presents an opportunity for the functional beverage industry to include health-promoting ingredients in their products. - **Feel Good Functional Beverages:** Developing functional beverages that prioritize enhancing mood and promoting well-being represents a disruptive innovation opportunity for the beverage industry. - **Partnerships with Music and Media Brands:** Collaborating with popular music and media brands presents a marketing opportunity for beverage manufacturers to promote their products to consumers who share these interests. ### Industries Being Reshaped - **Functional Beverages:** The functional beverage industry can incorporate hemp and other health-promoting ingredients into their products to cater to health-conscious consumers. - **Cannabis Industry:** The trend towards hemp-infused functional beverages presents an opportunity for the cannabis industry to expand its market share into the functional beverage market. - **Music and Entertainment Industry:** Partnering with beverage brands represents a lucrative opportunity for music and entertainment brands to diversify their revenue streams and expand their marketing reach. ## Related on Trend Hunter - [Mentally Refreshing Beverages](https://www.trendhunter.com/trends/rockstar-focus.md) - [Collagen-Enhanced Energy Drinks](https://www.trendhunter.com/trends/rockstar-recovery.md) - [Hydration-Driven Wellness Energy Drinks](https://www.trendhunter.com/trends/hippie-energy.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Latin Refreshment-Inspired Energy Drinks](https://www.trendhunter.com/trends/rockstar-punched-aguas-frescas.md) - [Punchy Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/rockstar-energy-punched.md) - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Music Festival-Themed Cannabis Drinks](https://www.trendhunter.com/trends/woodstock-goods.md)