# Twisted Berry Energy Drinks The Rockstar Twister Drinks Boast Rich Flavor with a Boost By Michael Hemsworth | Published 2018-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rockstar-twister References: [conveniencestore](https://www.conveniencestore.co.uk/products/barr-extends-rockstar-range-with-twister-drinks/574676.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [agbarr](https://www.agbarr.co.uk) The [Rockstar](https://www.trendhunter.com/trends/rockstar-energy-punched) Twister energy drinks have been announced by [Barr](https://www.trendhunter.com/trends/pwr-bru) Soft Drinks in the UK as a new series of refreshments that will offer a delicious way to perk up between activities or when feeling sluggish in the afternoon. The drinks will come in two flavor options including Wacked Red Berry and Smashed Blue Raspberry, which will both come in 500ml cans that are priced at just 99p to make them a cost-effective alternative energy option. The drinks are set to kickstart the brand in the new year and offer consumers a [lower calorie option](https://www.trendhunter.com/trends/red-bull-zero) that doesn't skimp when it comes to flavor. The Rockstar Twister energy drinks will be available starting January 1, 2019 and aim to boost the alternative energy product market. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Energy Drinks:** Opportunity to disrupt the energy drink market by offering lower-calorie options with rich flavor. - **Cost-effective Refreshments:** Opportunity to disrupt the beverage industry by providing affordable energy drink alternatives. - **Flavorful Energy Options:** Opportunity to disrupt the energy drink market by offering delicious, fruit-flavored options with a boost. ### Sectors Adopting This - **Energy Drink Market:** Disruptive innovation opportunity to introduce flavorful, low-calorie energy drinks. - **Beverage Industry:** Disruptive innovation opportunity to offer cost-effective energy drink alternatives. - **Refreshment Market:** Disruptive innovation opportunity to provide delicious, flavorful energy drink options. ## Related on Trend Hunter - [Punchy Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/rockstar-energy-punched.md) - [Music Festival Energy Drinks](https://www.trendhunter.com/trends/rockstar-energy-zero-sugar-peach.md) - [Limited-Edition Energy Drinks](https://www.trendhunter.com/trends/limitededition-energy-drinks.md) - [Latin Refreshment-Inspired Energy Drinks](https://www.trendhunter.com/trends/rockstar-punched-aguas-frescas.md) - [Tropically Flavored Energy Drinks](https://www.trendhunter.com/trends/tropically-flavored-energy-drinks.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md) - [Multi-Buy Energy Drink Promotions](https://www.trendhunter.com/trends/rockstar-energy-drink-pmps.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [High-Caffeine Energy Cans](https://www.trendhunter.com/trends/pwr-bru.md)