# Mentally Refreshing Beverages Rockstar Focus Boosts Both Mental Focus and Energy By Laura McQuarrie | Published 2024-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rockstar-focus References: [instagram](https://www.instagram.com/p/C2NskcVyrvT/?hl=en) & [rockstarenergy](https://www.rockstarenergy.com/shop-all?canSize=All&nutrition=All&subline=All&unAvailableProducts=show)  [Rockstar Focus](https://www.trendhunter.com/trends/energy-refresca) is an all-new offering from [Rockstar Energy](https://www.trendhunter.com/trends/rockstar-energy-punched) Drink that specifically enhances mental focus and cognition. Knowing that its customer base would appreciate a new product that delivers a mental boost and support focus, all the while delivering the energy they need, Rockstar Energy set out to develop Rockstar Focus. "We found that 64% of our consumers share a heavy interest in the ingredient, [Lion's Mane](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane)," said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. Rockstar Focus takes the form of a zero-sugar, calorie-free beverage that taps into the power of a functional mushroom with B vitamins and caffeine. Available in Lemon Lime, White Peach and Orange Pineapple, Rockstar Focus delivers refreshment and helps to refuel the mind and body. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 71% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Mushroom Beverages:** Functional mushroom beverages are gaining popularity as they offer mental boost and support focus. - **Zero-sugar Calorie-free Drinks:** Zero-sugar calorie-free drinks are becoming a preferred choice for consumers seeking refreshing options while maintaining a healthy lifestyle. - **Mental Focus and Energy Enhancing Products:** The demand for products that enhance mental focus and energy is increasing, leading to innovation in this space. ### Industries Being Reshaped - **Energy Drink Industry:** The energy drink industry has an opportunity to develop beverages that provide both mental focus and energy. - **Functional Beverage Industry:** The functional beverage industry can explore the potential of incorporating functional mushrooms into their products to cater to the demand for mental-boosting drinks. - **Health and Wellness Industry:** The health and wellness industry can tap into the market by offering zero-sugar calorie-free beverages with ingredients that promote mental focus and energy. ## Related on Trend Hunter - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Cognitive Performance-Boosting Beverages](https://www.trendhunter.com/trends/goodrays-refocus.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Hemp-Infused Functional Beverages](https://www.trendhunter.com/trends/rockstar-unplugged.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Collagen-Enhanced Energy Drinks](https://www.trendhunter.com/trends/rockstar-recovery.md)