# Multi-Buy Energy Drink Promotions
Rockstar Energy Drink PMPs are Showing Off a New Deal

By Michael Hemsworth | Published 2024-12-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/rockstar-energy-drink-pmps
References: [scottishgrocer](https://scottishgrocer.co.uk/2024/12/18/rockstar-unveils-2-for-2-pmp-deal/) & [britvic](https://www.britvic.com/)

![Multi-Buy Energy Drink Promotions](https://cdn.trendhunterstatic.com/thumbs/554/rockstar-energy-drink-pmps.jpeg)

The Rockstar Energy Drink PMPs (price-marked packs) are showing off a new multi-buy opportunity as part of BRITVIC's initiative to help boost interest in the energy drinks with a competitive price offering. The promotion targets consumers seeking enhanced value and features PMPs with the £1.29 price point, which is paired with a two for £2 deal option. This will encourage shoppers to stock up as a way to save a bit of money, while also helping to bolster product sold for retailers.

Commercial Director Ben Parker commented on the Rockstar Energy Drink PMPs promotion saying, "Our new multi-buy ‘2 for £2’ PMP comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks. With stimulant energy now the numbers on soft drink segment in convenience, it is more important than ever for us to support the channel by offering products that meet the hgh demand for energy drinks and provide value."