# Urban Americana Photos Rocksmith Fall 2009 Lookbook has a Patriotic Flair By Christina Butty | Published 2009-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rocksmith-fall-2009 References: [hypebeast](http://hypebeast.com/2009/08/rocksmith-2009-fall-lookbook/) & [rocksmithtokyo](http://www.rocksmithtokyo.com/) The Rocksmith Fall 2009 lookbook has a [patriotic urban flair](https://www.trendhunter.com/trends/patchwork-americana) to it, through its use of the flag and everyday people doing everyday things. Fall is a humongous retail season as parents are frantically trying to outfit kids to go back to school. Branding and advertising is key during this time to ensure a brand is visible. Rocksmith’s Fall 2009 lookbook is said to specifically reference the ‘90s through the mood and [primary colors in the photos](https://www.trendhunter.com/trends/hollywood-breakfast-club). This is Rocksmith’s first collection of [Fall 2009 garments](https://www.trendhunter.com/trends/gramicci-fw25). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 47% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Patriotic Fashion Trends:** Businesses can explore incorporating national and cultural symbols or color combinations into their clothing or accessory lines. - **Back-to-school Marketing Strategies:** Opportunities exist for businesses to focus on branding and advertising during the fall season to target parents and children for school shopping. - **90s Style Revival:** Businesses can capitalize on reviving fashion trends from the 90s, focusing on mood and primary colors. ### Industries Being Reshaped - **Fashion and Apparel:** Companies can explore incorporating patriotic designs into their clothing and accessory lines or focus on fall branding and advertising. - **Retail:** Opportunities exist to target parents and children during the back-to-school shopping season through strategic marketing efforts. - **Photography and Fashion Modeling:** Businesses can focus on reviving the visual style of the 90s in order to stand out and differentiate themselves. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md)