# Rocking Roadsters BMW Launches The New Z4 By Jacob Courtade | Published 2009-01-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rocking-roadsters-bmw-launches-the-new-z4 References: [trendhunter](http://www.trendhunter.com) & [bmw](http://www.bmw.com) More excitement emerged from Detroit this week as [BMW](https://www.trendhunter.com/trends/bmw-concept-speedtop) announced the world debut of the new BMW [Z4](https://www.trendhunter.com/trends/328-hommage). For the first time ever, the Z4 sports a retractable hardtop, making this incredibly sexy car that much more appealing. With available 306 hp in the sDrive35i, this little car will really be able to let loose. In fact, the top model will have the option of a [six-speed manual gearbox](https://www.trendhunter.com/trends/venom-f5m) or the Sport Automatic, with seven - yes, SEVEN - gears. Zero-to-60 in five seconds? Yes, please. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 55% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Retractable Hardtops:** The trend of incorporating retractable hardtops in sports cars presents an opportunity for manufacturers to enhance the appeal and versatility of their vehicles. - **High-performance Roadsters:** The demand for high-performance roadsters like the new BMW Z4 highlights the potential for disruptive innovation in the sports car industry, including advancements in power and speed. - **Advanced Transmission Systems:** The increasing availability of advanced transmission systems, such as the Sport Automatic with seven gears, opens up possibilities for innovation in vehicle performance and efficiency. ### Sectors Adopting This - **Automotive:** The automotive industry can capitalize on the trend of retractable hardtops by introducing new models or upgrading existing ones with this feature to cater to consumer preferences. - **Sports Car Manufacturing:** In the sports car manufacturing industry, there is an opportunity to disrupt the market by developing high-performance roadsters that offer exceptional power and speed to attract enthusiasts. - **Transmission Technology:** The transmission technology industry can innovate by creating advanced transmission systems that optimize performance, fuel efficiency, and driving experience in vehicles of all types. ## Related on Trend Hunter - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [453-HP Sports Cars](https://www.trendhunter.com/trends/m2.md) - [Jet-Age Racing Revivals](https://www.trendhunter.com/trends/328-hommage.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Anniversary-Celebrating Motorsports Cars](https://www.trendhunter.com/trends/m4-csl.md) - [Monstrously Powerful Hybrid SUVs](https://www.trendhunter.com/trends/powerful-hybrid-suv.md) - [Updated Summer-Ready Electric Vehicles](https://www.trendhunter.com/trends/bmw-summer-2023.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [Luxurious Glass Roof Sportscars](https://www.trendhunter.com/trends/mc20-cielo-1.md)