# Superfruit Protein Beverages Shamrock Farms' Rockin' Protein Plus Combines Fruits & Milk By Laura McQuarrie | Published 2020-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rockin-protein-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/new-rockin-protein-plus-features-superfruits-with-super-benefits-300995118.html) & [shamrockfarms.net](http://www.shamrockfarms.net) [Shamrock Farms](https://www.trendhunter.com/trends/flavored-whipping-creams) is introducing a pair of [protein beverages](https://www.trendhunter.com/trends/protean-drinks) as the first of their kind to combine the benefits of protein and superfruits. The ready-to-drink Rockin' Protein Plus beverages are launching in Cherry Crème and Blueberry Pomegranate varieties, both of which are [free from added sugars and lactose](https://www.trendhunter.com/trends/strawberry-30g-protein). While the Blueberry Pomegranate flavor is a functional drink that's rich in antioxidants and vitamins to support a healthy immune system, Cherry Crème contains over 35 Montmorency Tart Cherries per bottle—and research shows just how beneficial tart cherries are for everything from boosting recovery after exercise to improving the quality of sleep. In both of the 12-ounce bottles, there are 20 grams of protein. Image Credit: Shamrock Farms ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Superfruit Protein Beverages:** Combining protein and superfruits in beverages is a growing trend in the beverage industry. - **Functional Beverages:** Functional beverages are becoming increasingly popular among consumers who want to integrate health and wellness into their daily routines. - **Sugar-free and Lactose-free Beverages:** The demand for sugar-free and lactose-free beverages is rising as consumers become more health-conscious and seek alternatives to traditional sugary drinks. ### Who This Affects Most - **Beverage Industry:** The beverage industry has an opportunity to tap into the health and wellness trend by developing more functional and health-focused products like superfruit protein beverages. - **Health and Wellness Industry:** The health and wellness industry can leverage the growing popularity of functional beverages and sugar-free/lactose-free options to offer more choices to consumers seeking healthy products. - **Sports and Fitness Industry:** The sports and fitness industry can incorporate superfruit protein beverages into their offering as a post-workout recovery drink that supports muscle growth and overall health. ## Related on Trend Hunter - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Vibrantly Flavored Protein Drinks](https://www.trendhunter.com/trends/fruity-protein-energy-drink.md) - [Performance-Driven Functional Beverages](https://www.trendhunter.com/trends/muscle-mates.md) - [Tasty Zero-Sugar Protein Shakes](https://www.trendhunter.com/trends/zerosugar-protein-shakes.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md) - [Summery Protein-Packed Waters](https://www.trendhunter.com/trends/viev-protein-water.md) - [Delicious Protein-Packed Smoothies](https://www.trendhunter.com/trends/highprotein-smoothie.md)