# Changing Color Campaigns The Rockford 2011 Ads Urges Us to Change Our Skins Come Spring By Meghan Young | Published 2011-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rockford-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/rkf-arctic-fox-artic-owl/) & [rkf.cl](http://www.rkf.cl/) Animals constantly adapt to their natural surroundings with the changing of the seasons, the Rockford 2011 ad campaign shows that people should be doing the same. Come spring, outdoorsmen and women should shed their winter skins (in this case, coats, boots and whatever else they have donned during the colder months) for lighter, more colorful attire. Conceived and executed by Santiago-based ad agency Simple, the Rockford 2011 ad campaign hones in on nature and the fact that those who interact on a daily basis should be thinking and acting more intuitively with it. As humans become more and more in tune with the how Earth works, simple yet clever solutions to everyday situations arise. The Rockford 2011 ad campaign happens to focus on one of these solutions. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Nature-inspired Fashion:** Disruptive innovation opportunity: Create a line of clothing that mimics the colors and patterns found in nature, allowing consumers to blend seamlessly with their surroundings. - **Seasonal Adaptation:** Disruptive innovation opportunity: Develop products or services that help individuals easily transition their wardrobe and lifestyle habits with each changing season. - **Intuitive Interactions with Nature:** Disruptive innovation opportunity: Design technology or products that promote a closer connection between humans and the natural world, encouraging more sustainable and harmonious living. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate smart textiles or color-changing fabrics into clothing lines, offering consumers versatile and environmentally-friendly wardrobe options. - **Outdoor Gear:** Disruptive innovation opportunity: Create modular, adaptable outdoor gear that can be easily customized based on the specific needs and changing conditions of outdoor enthusiasts. - **Sustainability:** Disruptive innovation opportunity: Develop eco-friendly products and practices that encourage individuals to embrace a more mindful and nature-conscious lifestyle. ## Related on Trend Hunter - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Post-Summer Skincare Campaigns](https://www.trendhunter.com/trends/back-to-skin.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md)