# Tech-Driven Kids Retail Experiences A Footlocker and Rockets of Awesome Partnership Brings Change By Riley von Niessen | Published 2019-03-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/rockets-of-awesome-partnership References: [prnewswire](https://www.prnewswire.com/news-releases/foot-locker-inc-announces-strategic-partnership-with-rockets-of-awesome-300801775.html) & [kidsfootlocker](http://kidsfootlocker.com) A Footlocker and Rockets of Awesome partnership has enabled the kids retailer to expand its [tech-driven shopping experience](https://www.trendhunter.com/trends/true-fit-and-shopify), making it more streamlined and accessible to shoppers. By investing in Rockets of Awesome, Footlocker benefits as well, as it is able to greatly expand its selection of [kids apparel](https://www.trendhunter.com/trends/the-childrens-place), filling a gap in its own stores so that it can make a greater profit over time. As a part of the partnership, Footlocker will be including Rockets of Awesome shops within its own stores around the US. This will make it easier for consumers to access Rockets of Awesome's apparel while browsing for themselves and others in the family at the same time. In addition, the retailer's apparel will also be available through the kidsfootlocker.com website. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Tech-driven Kids Retail Experiences:** Investing in tech-driven kids retail experiences can streamline and enhance the shopping process for customers. - **Expanded Selection of Kids Apparel:** Expanding the selection of kids apparel in stores can fill a gap in the market and drive greater profitability. - **In-store Partnerships:** Forming partnerships with complementary brands can enhance the shopping experience and drive customer traffic. ### Sectors Adopting This - **Retail:** The retail industry can leverage tech-driven experiences and expanded kids apparel selection to attract more customers and increase sales. - **E-commerce:** Incorporating kids apparel into e-commerce platforms can provide a convenient online shopping experience for parents and drive online sales. - **Partnership Marketing:** Brands can collaborate through in-store partnerships to offer a wider range of products and attract a larger customer base. ## Related on Trend Hunter - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Children’s Footwear Apps](https://www.trendhunter.com/trends/hibbett-kids.md) - [Sleek Kid-Oriented Apparel](https://www.trendhunter.com/trends/authentic-brands-group.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Retailer-Focused Athletic Collaborations](https://www.trendhunter.com/trends/dicks-sporting-goods1.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md)