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# Secret Agent Bears
Rocket World Creates Movie Icons as Weapon-Toting Animals

By Rachel | Published 2009-07-14 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/rocket-world-toys-movie-icon
References: [streetlevel](http://www.streetlevel.com/2009/07/14/rocket-worlds-i-w-g-movie-icons-series/) & [rocketworld.org](http://www.rocketworld.org/)

Rocket World has combined the badass style of gun-wielding movie icons with the cuddly look of toys for their I.W.G Movie Icon collection.

The I.W.G Movie Icons by Rocket World include a [bear version](https://www.trendhunter.com/trends/care-bears-wicked-collection) of 007 himself, [James Bond](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case), also known in bear form as Secret Agent Titus. There is also a Rhino version of Dirty Harry- now known as Inspector “Dirty” Affonso, and a Gorilla version of Frank Bullitt, now known as Bullett Hannibal. Take a look at the Rocket World collection of [animal movie stars](https://www.trendhunter.com/trends/berbrick-vecna).

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 25% | Activity: 13% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Weaponized Toy Animals:** The combination of toy animals and weapons creates an opportunity for new product lines that appeal to both kids and adults.
- **Personification of Movie Characters:** The use of animals to represent iconic movie characters sets a new trend for character merchandising beyond traditional human forms.
- **Badassification of Cuddly Toys:** The merging of contrasting visual concepts opens up opportunities for innovative designs catered to new demographics and markets.

### Industries Being Reshaped

- **Toy Industry:** Toy companies could explore creating hybrid animal and weapon-themed toys to capture new markets and audiences.
- **Entertainment Industry:** Movie production companies could incorporate similar animal representations into their character designs to expand merchandising opportunities and create new fans.
- **Collectibles Industry:** Companies specializing in creating unique collectibles could use this trend as inspiration for new product lines that would appeal to collectors of all ages.

## Related on Trend Hunter

- [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md)
- [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md)
- [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md)
- [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md)
- [Bear-shaped Bluetooth Speakers](https://www.trendhunter.com/trends/bearbrick-collectible-toy.md)
- [Space-Themed Marbled Bear Figurine](https://www.trendhunter.com/trends/black-hole-1.md)
- [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md)
- [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md)
- [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md)
