# Squeezable Breakfast Batters Follow Your Heart's Rocket Cakes Batter Makes Mess-Free Breakfasts By Laura McQuarrie | Published 2021-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rocket-cakes References: [vegnews](https://vegnews.com/2021/2/follow-your-hearts-vegan-pancake-batter-hitting-stores) & [followyourheart](https://followyourheart.com/products/rocket-cakes/) [Follow Your Heart](https://www.trendhunter.com/trends/shredded-dairyfree-cheese) is celebrating 50 years in business with a fresh brand identity and new products like Rocket Cakes, the first [ready-to-use squeezable pancake and waffle batter](https://www.trendhunter.com/trends/krusteaz-batters). The convenient breakfast batter needs no measuring or mixing and it's a mess-free way to prepare nutritious breakfasts. Made with 92% organic ingredients and ancient grains like corn, millet and quinoa, Rocket Cakes are [gluten-free, vegan, and allergen friendly](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix). The product represents a highly anticipated innovation from the brand and it comes in a rocket-shaped bottle that can be found in refrigerated baking sections. With its fresh rebranding, Follow Your Heart is choosing to focus on three key categories: dairy-free cheeses, egg-free mayo, and breakfast, especially as more people find themselves open to eating plant-based foods and embracing plant-based lifestyles. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 33% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Squeezable Breakfast Batters:** Innovative and convenient squeezable breakfast batters offer mess-free breakfast preparation. - **Plant-based Breakfast Alternatives:** Increasing demand for plant-based foods and lifestyle choices is driving innovation in the breakfast category. - **Ancient Grain Products:** Use of ancient grains like corn, millet and quinoa are becoming more prevalent in innovative breakfast products like Follow Your Heart's Rocket Cakes. ### Where This Applies - **Food Manufacturing:** Food manufacturing companies can focus on developing similar innovative and convenient breakfast products that are plant-based, incorporate ancient grains and have a hassle-free preparation. - **Organic and Allergen-friendly Foods:** Organic and allergen-friendly food producers can capitalize on the increasing demand for such products and offer plant-based breakfast alternatives that are nutritious and easy to prepare. - **Refrigerated Baking Section:** Supermarkets and grocery stores can adjust their inventory and offer increasingly popular refrigerated baking alternatives that cater to growing demand for plant-based, convenient and nutritious breakfast options. ## Related on Trend Hunter - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md) - [Ready-Made Dairy-Free Pancakes](https://www.trendhunter.com/trends/oayeah-pancakes.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Heat-and-Eat Pancake Sandwiches](https://www.trendhunter.com/trends/rojos-famous-pancake-sandwich.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Squeezable Plant Protein Pancakes](https://www.trendhunter.com/trends/just-power-jacks.md) - [Convenient Kids Breakfast Items](https://www.trendhunter.com/trends/kodiak-cakes-1.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md) - [Hidden Veggie Pancake Mixes](https://www.trendhunter.com/trends/homestyle-pancake-mix.md)