# Delicious Health-Conscious Sodas ROCKAWAY Soda Boasts Vibrant and Eye-Catching Packaging By Kalin Ned | Published 2024-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rockaway-soda References: [bevnet](https://www.bevnet.com/pr/2024/10/11/nycborn-rockaway-soda-brings-the-streetmeetsbeach-lifestyle-to-shelves)  ROCKAWAY Soda enters the beverage market as a vibrant, health-conscious alternative to traditional sodas. The brand blends real fruit juice and organic cane sugar with a splash of sea salt to delight the taste buds of consumers. Founded by [Rockaway Beach](https://www.trendhunter.com/trends/new-lime-mint-flavor) native Bridget Firtle, ROCKAWAY Soda aims to capture the energy of the street-to-beach lifestyle. Available in bold, refreshing flavors like Berry Hibiscus, Lemon Lemongrass, Watermelon Guava, and Pineapple Ginger, ROCKAWAY Soda positions itself as a [better-for-you soda](https://www.trendhunter.com/trends/poppi-2) with a laid-back, New York City-inspired packaging style that captures the attention of consumers right away on the shelf. Each can contains a modest seven grams of sugar. Additionally, the brand’s membership in 1% for the [Planet](https://www.trendhunter.com/trends/free-beauty-samples) reflects its commitment to environmental responsibility, a likely draw for eco-conscious shoppers. Image Credit: ROCKAWAY Soda ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 74% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Health-focused Beverages:** ROCKAWAY Soda showcases a growing market for beverages that prioritize health benefits without sacrificing taste. - **Eco-friendly Packaging:** The brand's commitment to sustainable practices underscores the rising importance of environmentally responsible product packaging. - **Lifestyle Branding:** By capturing the vibrant street-to-beach lifestyle, ROCKAWAY Soda exemplifies the trend of incorporating cultural elements into brand identity. ### Sectors Adopting This - **Beverage Industry:** ROCKAWAY Soda demonstrates innovation within the beverage sector by merging health consciousness with unique flavor profiles. - **Sustainable Packaging:** The eco-conscious approach of ROCKAWAY Soda highlights innovative opportunities in the sustainable packaging industry. - **Health and Wellness:** ROCKAWAY Soda's focus on low sugar content and real ingredients aligns with the broader health and wellness industry's emphasis on cleaner products. ## Related on Trend Hunter - [Boutique Soda Brand Expansions](https://www.trendhunter.com/trends/new-lime-mint-flavor.md) - [Modern Kid-Focused Drinks](https://www.trendhunter.com/trends/soda-for-kids.md) - [Healthy Soda Launches](https://www.trendhunter.com/trends/sidekick-soda.md) - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Four-Ingredient Sodas](https://www.trendhunter.com/trends/purasoda.md) - [Refreshingly Simple Fruit Sodas](https://www.trendhunter.com/trends/joonys-natural-soda.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md)