# Automotive Web Shops Rockar Hyundai Makes Buying a Car as Easy as Online Shopping By Laura McQuarrie | Published 2015-01-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rockar References: [autoblog](http://www.autoblog.com/2015/01/01/hyundai-rockar-dealership-concept-a-kinder-way-to-buy-a-car-w-v/) & [rockar](http://www.rockar.com/) For many people, venturing to a dealership can be an experience that's time consuming and stressful—but Rockar Hyundai is a system that brings the ease of online shopping to the traditional experience of shopping for a car. Rockar is a no-pressure system that likens the process of [buying a car](https://www.trendhunter.com/trends/ford-and-amazon-autos) to shopping for groceries, clothes or any other item that you might purchase on the Internet. Rockar's website is simple and easy to navigate, featuring sections where users can browse for a vehicle, find prices, book servicing or even a test drive online. As well as existing in the form of a website, physical Rockar Hyundai locations also feature [touchscreen technology](https://www.trendhunter.com/trends/venhub) so that shoppers can browse at their leisure without a dealer looming over them, hoping to make a sale. When it comes time to actually put through an order, Rockar makes it so that shoppers can either [make a car purchase totally online](https://www.trendhunter.com/trends/vehicle-transaction), or "click and collect" in-store. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Online Car Shopping:** Opportunity to disrupt traditional car buying experience by providing a seamless online shopping platform. - **No-pressure Buying:** Opportunity to create a stress-free car buying experience by eliminating pressure from salespeople. - **Click and Collect:** Opportunity to offer a convenient option for customers to order online and pick up in-store. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity for automakers to incorporate online shopping features into their vehicle sales process. - **E-commerce:** Opportunity for e-commerce platforms to expand their offerings by entering the automotive retail market. - **Retail Technology:** Opportunity for companies specializing in touchscreen technology to provide interactive car shopping experiences. ## Related on Trend Hunter - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md) - [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md) - [Car-Buying E-Commerce Sites](https://www.trendhunter.com/trends/cazoo.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Certified eCommerce Vehicle Shops](https://www.trendhunter.com/trends/ford-and-amazon-autos.md) - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md) - [Automotive Restaurants](https://www.trendhunter.com/trends/backseat-bites.md) - [Virtual E-Bike Websites](https://www.trendhunter.com/trends/yamaha-1.md)