# Greasy Rockabilly Fashion Collections UNDERCOVER & Cream Soda Channeled the 50s for SS18 By Kalin Ned | Published 2018-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rockabilly-fashion-collection References: [hypebeast](https://hypebeast.com/2018/3/undercover-cream-soda-collection-release-date) & [instagram](https://www.instagram.com/undercover_lab/?utm_source=ig_embed&action=profilevisit) UNDERCOVER designer Jun Takahashi collaborated on a Spring/Summer 2018 rockabilly fashion collection release with cult label [Cream Soda](https://www.trendhunter.com/trends/nail-products). The lookbook features delicately punk silhouettes with a classic 50s flair. The capsule seeks to highlight Japan's progressive movement in [streetwear fashion](https://www.trendhunter.com/trends/neighborhood-x-palace) and pinpoint UNDERCOVER and Cream Soda as dedicated and inspiring pioneers in that venture. The greaser-rockabilly fashion collection is a nod back to Cream Soda's roots as a "key player in transforming Harajuki into a fashion hub," as Hypebeast notes. The punk editorial draws the attention to youthfulness and advertises a mix of Cream Soda's classic skull and crossbones logo with UNDERCOVER's branding. The 2018 capsule is rich with animal prints, as a racy leopard pattern appears in yellow, gray and blue on everything. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Rockabilly-inspired Fashion:** The popularity of the UNDERCOVER & Cream Soda rockabilly fashion collection presents an opportunity for fashion brands to incorporate retro-inspired looks into their collections. - **Collaborative Streetwear Collections:** The UNDERCOVER & Cream Soda collaboration highlights the potential for brands to partner with other labels to create unique streetwear collections that appeal to niche markets. - **Youthful Punk Aesthetic:** The punk-inspired editorial of the 2018 rockabilly fashion collection suggests an opportunity for fashion brands to tap into the youth market by offering edgy, rebellious styles. ### Sectors Adopting This - **Fashion:** The UNDERCOVER & Cream Soda rockabilly fashion collection demonstrates potential for fashion brands to capitalize on niche fashion movements to differentiate themselves in a crowded market. - **Streetwear:** The collaborative effort between UNDERCOVER and Cream Soda highlights the potential for streetwear brands to partner with other labels to create unique and memorable collections that resonate with consumers. - **Youth Culture:** The punk-inspired editorial of the 2018 rockabilly fashion collection shows an opportunity for brands to target the youth market by embracing rebellious, youthful styles that appeal to that demographic. ## Related on Trend Hunter - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md)