# Sinister Hotel Room Fashion Rock & Republic's Forbidden Love in S/S 2009 By mediterranean | Published 2009-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rock-republic-ss09 References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/rock-republic-cartwright-lee-diana.html) & [rockandrepublic](http://www.rockandrepublic.com) Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld. Even though it is open to interpretation, the ads feature two young people in a [hotel room](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout) engaging in what appears to be a [forbidden relationship](https://www.trendhunter.com/trends/velvet-heat). The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe. **Implications** - Advertising that is infused with scandalous, [provocative, or shocking imagery](https://www.trendhunter.com/trends/mwcurated) generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Scandalous Advertising:** Creating ad campaigns infused with scandalous, provocative, or shocking imagery to generate widespread buzz and spark consumption. - **Boundary-pushing Art Forms:** Developing unconventional art forms or styles that provide an escape from everyday restrictions and appeal to consumers seeking novelty. - **Unconventional Fashion Styles:** Exploring fashion styles that challenge traditional norms and expectations to attract consumers looking for unique and nonconformist clothing options. ### Where This Applies - **Advertising and Marketing:** Opportunities for agencies to create attention-grabbing ad campaigns that incorporate scandalous or provocative imagery to generate buzz and increase consumer engagement. - **Art and Design:** Potential for artists and designers to experiment with boundary-pushing art forms that challenge societal norms and attract an audience seeking unconventional experiences. - **Fashion and Apparel:** Emerging market for unconventional fashion brands that offer unique and nonconformist styles, appealing to consumers looking to express their individuality and break free from traditional fashion norms. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md)