# Candy Coated Web Games Rock Paper Skittles is a Fun Web Contest for Skittles Junkies By Andrew Sztein | Published 2013-03-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rock-paper-skittles References: [psfk](http://www.psfk.com/2013/03/skittles-online-games.html) & [rockpaperskittles](http://www.rockpaperskittles.com) I can't say I've ever played a stirring round of Rock Paper [Skittles](https://www.trendhunter.com/trends/skittles-obsessed), but after reading about this contest, I'm definitely interested in giving it a shot. Using advanced [webcam recognition software](https://www.trendhunter.com/trends/second-screen-staredown) on the rockpaperskittles.com website, users who buy specially marked packs of Skittles will be able to compete with other Skittles junkies worldwide by holding up a single [Skittles candy](https://www.trendhunter.com/trends/skittles-citrus) to their webcam. The software will recognize what color Skittle the user is holding up, which is then matched up against a random opponent. A handy table on the website shows what colors beat which ones, and users can play Rock Paper Skittles up to 12 times a day. If you're some sort of Rock Paper Skittles prodigy, then you could possibly win a $50,000 grand prize. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Webcam Recognition Games:** Advanced webcam recognition software like that used in Rock Paper Skittles can be applied to other web-based games and competitions. - **Interactive Food Packaging:** Specially marked packs of Skittles that unlock exclusive access to web-based games and contests could be a disruptive innovation opportunity for food companies. - **Web-based Contests:** Web-based contests like Rock Paper Skittles offer a new way for brands to engage with consumers and increase brand loyalty. ### Industries Being Reshaped - **Confectionery:** Confectionery companies like Skittles could lead the way in interactive food packaging and web-based games and contests. - **Gaming:** Online gaming companies and developers can use advanced webcam recognition software to create new user experiences and competitions. - **Digital Marketing:** Digital marketing agencies can use web-based contests like Rock Paper Skittles to create unique and memorable advertising campaigns for their clients. ## Related on Trend Hunter - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Cereal Bar Game Sets](https://www.trendhunter.com/trends/treat-eat-compete.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Digital Snowball Fights](https://www.trendhunter.com/trends/digital-snowball-fight.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Candy-Themed Gaming Experiences](https://www.trendhunter.com/trends/sour-patch-kids-and-roblox.md) - [Roulette-Style Candy Bags](https://www.trendhunter.com/trends/sour-punch-banana-roulette.md)