# Rock Music-Themed Pop Ups Budweiser Invites New Rock Bands to Show that #RockIsAlive By Grace Mahas | Published 2019-07-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rock-musicthemed-popup References: [fabnews.live](https://fabnews.live/budweiser-summons-new-rock-bands-to-show-that-rockisalive/) & [budweiser](https://www.budweiser.com/) In honor of International Day of Rock 'N' Roll -- a date that pays homage to the historic [Live Aid](https://www.trendhunter.com/trends/signature-brew-beers) mega-event that took place on July 13th, 1985 to raise funds to support the Ethiopian famine -- [Budweiser](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake) has launched a rock music-themed pop-up event to show everyone that #RockIsAlive. Budweiser's event features legendary rock star Andreas Kisser, from Brazilian metal band Sepultura, in a rock concert. The explosive rock opera takes place in a church-like setting and as the video progresses, new rock bands are eventually revealed. In addition to the #RockIsAlive campaign, Budweiser is also launching a recording studio in Brazil named B-Side to record new rock 'n' roll bands and prove once again, that rock music is still alive and well. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Rock Music-themed Pop Ups:** Opportunity for brands to create immersive and interactive pop-up experiences centered around rock music. - **Supporting Emerging Rock Bands:** Opportunity to invest in new rock bands and provide platforms for their music to reach a wider audience. - **Reviving Rock Music Culture:** Opportunity to rekindle interest and passion for rock music through creative events and initiatives. ### Who This Affects Most - **Beverage and Alcohol:** The beverage industry can leverage rock-themed events and campaigns to attract a younger and edgier audience. - **Music and Entertainment:** The music industry can support emerging rock bands and create new opportunities for rock music to thrive. - **Hospitality and Tourism:** Hotels, restaurants, and tourist destinations can partner with rock-themed pop-ups to offer unique experiences for travelers and music enthusiasts. ## Related on Trend Hunter - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [90s Rock Band Beers](https://www.trendhunter.com/trends/signature-brew-beers.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Rock Band-Supporting Soccer Leagues](https://www.trendhunter.com/trends/uefa-champions-league.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md)