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# Rock and Roll Based Advertising
The Rock Instrument Bureau

By Hernando Gomez Salinas | Published 2006-08-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/rock-instrument-burea-designing-posters-for-brands-like-rock-and-roll-bands
References: [trendhunterba.blogspot](http://www.trendhunterba.blogspot.com) & [rockinstrumentsite.ar](http://www.rockinstrumentsite.com.ar)

The [Rock Instrument Bureau](https://www.trendhunter.com/trends/rock-capital-warsaw-office) is a unique creative studio dedicated to representing brands like Rock and Roll bands. Print remains the focus of ROCKINSTRUMENTs work, but they have also experimented with moving images. The Rock Instrument Bureau is based in in Buenos Aires.

The studio has worked with major ad agencies like MotherLondon, [FIRE Advertainment](https://www.trendhunter.com/trends/year-of-the-fire-horse-chocolate), [Rock bands](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign), Pop bands, Coca Cola, Nokia, and important brands in South AmÃ©rica.

The innovative concept was launched by argentine designer Roy Garcia. Founded on 2/2005, its composed by: Sebastian Dovidio (co-founder), Romina Ganovelli and Javier Auguste (designers).

Rock have his own clothes brand for Rockers called "Rey Criollo" www.reycriollo.com.ar

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 69% | Activity: 6% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Rock-inspired Advertising:** Opportunity for brands to tap into the popularity of rock and roll culture to connect with consumers in a unique and engaging way.
- **Hybrid Print and Moving Image Advertising:** Exploring the combination of traditional print advertising with moving images to create dynamic and attention-grabbing campaigns.
- **Brand Representation by Creative Studios:** Increasing demand for specialized creative studios that can effectively represent brands, including rock and roll bands, in their advertising and marketing strategies.

### Sectors Adopting This

- **Advertising Agencies:** Opportunity for advertising agencies to collaborate with the Rock Instrument Bureau and cater to clients looking for rock-inspired advertising campaigns.
- **Fashion and Apparel:** Potential for collaboration between rock-inspired fashion brands like Rey Criollo and the Rock Instrument Bureau to create unique marketing initiatives.
- **Music and Entertainment:** Opportunity for music industry companies and entertainment brands to leverage the Rock Instrument Bureau's expertise in representing rock bands for promotional purposes.

## Related on Trend Hunter

- [Collaborative Rock Band Merch](https://www.trendhunter.com/trends/the-rolling-stones-merch.md)
- [Music Industry Creative Offices](https://www.trendhunter.com/trends/22re.md)
- [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md)
- [Rock Band-Themed Spirits](https://www.trendhunter.com/trends/kiss.md)
- [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md)
- [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md)
- [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md)
- [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md)
- [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md)