# Rock Hard Potatoes Secrets of Dutch Concrete By Howard Wu | Published 2008-04-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/rock-hard-potatoes-potatoes-used-in-innovative-concrete-production References: [spudsmart](http://www.spudsmart.ca) After watching a "Mr. Potatohead" commercial on TV, I got the urge to do a quick Internet search on alternative uses for potatoes. I was expecting to find some funny pictures to spam my friends' e-mail with, but to my surprise, I found myself involved in some more serious research. I stumbled across the Spring 2006 issue of "[Spudsmart](http://www.spudsmart.ca)" and found a short article about a Dutch concrete company named Noppert Beton, which uses a modified potato starch in their concrete mixture. Their reason for doing so is no advertising gimmick--the use of the extract accelerates production time, and therefore reduces costs. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Modified Potato Starch:** Opportunity for the development of new materials and industries by utilizing modified potato starch in various products. - **Accelerated Production Time:** Potential for businesses to explore methods and technologies that can reduce production time and increase efficiency. - **Cost Reduction:** Opportunity to implement cost-saving measures and innovative solutions in different industries. ### Industries Being Reshaped - **Construction:** Disruptive innovation opportunities in the construction industry by incorporating modified potato starch in concrete mixtures to improve production efficiency. - **Packaging:** Innovation potential in the packaging industry by utilizing modified potato starch to develop biodegradable and sustainable packaging materials. - **Textiles:** Exploration of modified potato starch in the textiles industry to create eco-friendly and sustainable fabric alternatives. ## Related on Trend Hunter - [Potato Ice Creams](https://www.trendhunter.com/trends/potato-ice-creams.md) - [Potato-Based Cheese Alternatives](https://www.trendhunter.com/trends/plant-based-alt-cheese.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Potato-Infused Skincare Pads](https://www.trendhunter.com/trends/soothing-pads.md) - [Protein Mashed Potatoes](https://www.trendhunter.com/trends/protein-mashed-potatoes.md) - [Earthy Potato Perfumes](https://www.trendhunter.com/trends/polish-potatoes-by-bohoboco.md) - [Shrimp Cell-Fused Cements](https://www.trendhunter.com/trends/shrimp-cell-fused-cement.md) - [Plant-Based Potato Drinks](https://www.trendhunter.com/trends/potato-drink.md) - [Plant-Based Candy Ingredients](https://www.trendhunter.com/trends/potato-starch.md)