# Swirl-Encouraging Whiskey Ware The ROCK Glass is Designed to Quickly Chill Down Quality Spirits By Michael Hemsworth | Published 2013-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rock-glass References: [thecoolgadgets](http://thecoolgadgets.com/rock-glass-gives-you-fantasy-about-the-mountain-full-moon-and-the-lonely-wolves/) & [brookstone](http://www.brookstone.com/on-the-rock-glass-with-ice-ball-maker) Having a drink 'on the rocks' usually means being left with a drink that's too watered down, but the ROCK Glass can help make ruined drinks a thing of the past. The intricately designed ROCK Glass comes with a [spherical ice maker](https://www.trendhunter.com/trends/perfect-cheers) that -- when ready -- slips perfectly into the glass to be swirled around to quickly cool down a spot of whiskey or scotch without watering it down too fast. An innovative approach to [fine spirit drinking](https://www.trendhunter.com/trends/deobrah-czeresko), the ROCK Glass is not only a sophisticated means to have a drink, but can also satisfy the drinkers tactile needs to play with the glass and swirl appropriately to help aerate the beverage. When spending so much on a fine bottle of [premium spirits](https://www.trendhunter.com/trends/whiskey-decanters), drinking it respectfully with an item like the ROCK Glass makes logical sense. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Whiskey Chillers:** Innovative approaches to cooling down fine spirits without watering them down too fast with products like the ROCK Glass or similar swirly whiskey chillers. - **Tactile Drinking Experience:** Designing glasses or containers for alcoholic beverages that enhance the physical sensation of drinking through the use of high-quality materials and dynamic design elements. - **Sophisticated Drinkware:** Creating visually and aesthetically pleasing drinkware that is designed with intricate details, high-quality materials, and unique features to appeal to consumers. ### Where This Applies - **Food and Beverage:** Promoting the ROCK Glass, or similar products, to the food and beverage industry as a high-value accessory that could appeal to high-end restaurants and bars looking to elevate their drink presentation. - **Home Goods:** Marketing the ROCK Glass as a high-end home good that could appeal to consumers looking for unique and high-quality drinkware to use at home. - **Luxury Retail:** Introducing the ROCK Glass, or similar premium drinkware, to luxury retail stores or online marketplaces that cater to consumers looking for high-end products and experiences. ## Related on Trend Hunter - [Five-Sided Unique Whiskey Glasses](https://www.trendhunter.com/trends/unique-whiskey-glass.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Whiskey-Inspired Cocktail Glasses](https://www.trendhunter.com/trends/awaz-glasses.md) - [Beverage Gear Product Expansions](https://www.trendhunter.com/trends/fellows-rocky-ruby-tumblers.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Aurora Lights-Inspired Glassware](https://www.trendhunter.com/trends/rex-rock.md) - [At-Home Mixologist Ice Makers](https://www.trendhunter.com/trends/sphere-ice-maker.md)