# Musician Eyewear Ads The Rock & Folk Magazine Campaign Gets Inside the Music By Meghan Young | Published 2012-11-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rock-folk-magazine References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/rock-folk-lou-reed-janis-joplin-elvis-presley/) & [publicisgroupe](http://www.publicisgroupe.com) The Rock & Folk magazine campaign gives people a glimpse of what it might have been like to look through the eyes of such [famous musicians](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles) as Lou Reed, Janis Joplin and Elvis Presley. Whether its being in the ghetto or in a Mercedes Benz, this publication stands by its tag line, "Music seen from the inside." Created by Publicis Conseil, an ad agency based in France, the Rock & Folk magazine campaign was art directed by Julien Vergne with creative direction by Véronique Sels. By combining minimalist illustrations with [great photography](https://www.trendhunter.com/trends/eva-green), the ad campaign will capture people's attention immediately. It helps that it revolves around artists that resonate in the [pop culture community](https://www.trendhunter.com/trends/freaks-store-2) to this day. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 48% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Minimalist Illustration:** Opportunity for brands to incorporate minimalist illustrations in their advertising campaigns to capture immediate attention. - **Celebrity Endorsement:** Brands can collaborate with famous musicians or celebrities to create impactful advertising campaigns that resonate with the target audience. - **Immersive Experience:** Opportunity to create immersive advertising experiences that allow consumers to see through the eyes of influential figures, enhancing brand engagement. ### Who This Affects Most - **Advertising:** The advertising industry can explore innovative approaches, such as combining illustrations and photography, to create captivating campaigns. - **Fashion:** Fashion brands can utilize celebrity endorsements and immersive experiences to promote their products and connect with music-loving customers. - **Magazines:** Magazines can leverage the concept of seeing the world through the eyes of iconic musicians to attract readers and engage with their target audience. ## Related on Trend Hunter - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)