# Branded Rock Candy Treats These Rock Candy Sticks from Hilco Come in Two Flavors By Michael Hemsworth | Published 2024-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rock-candy-sticks References: [snackandbakery](https://www.snackandbakery.com/articles/110988-hilco-launches-kool-aid-warheads-rock-candy-sticks) & [hilcousa](http://www.hilcousa.com/)  These new Rock Candy Sticks have been announced by Hilco as a series of sweet treats that offer an updated twist on the classic old-fashioned candy. The products include the [Kool-Aid](https://www.trendhunter.com/trends/koolaid-gummy-bites) Rock Candy Sticks and the Warheads Rock Candy Sticks, which feature Tropical Punch and Watermelon flavors, respectively. The candies come with two sticks of rock candy in each pack and are expected to be a hit amongst kids given their eye-catching form. The new Rock Candy Sticks from Hilco are slated to start hitting store shelves in May for $1.99 to $2.49, depending on the retailer, and will also see the Warheads variety launched in a four-pack. The novelty treat was created in collaboration with [Kraft Heinz](https://www.trendhunter.com/trends/hilco-treats) and [Impact Confections](https://www.trendhunter.com/trends/hilco-sweets). Image Credit: Hilco ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 29% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Rock Candy:** An innovative twist on traditional rock candy, featuring popular fruity flavors like Tropical Punch and Watermelon. - **Collaborative Novelty Treats:** Combining forces between different companies to create unique and appealing candy products for consumers. - **Eye-catching Sweet Treats:** Introducing visually appealing and delicious candy sticks that are sure to stand out on store shelves. ### Sectors Adopting This - **Food and Beverage:** Exploring new flavor profiles and collaborative partnerships in the creation of innovative confectionery products. - **Retail:** Capitalizing on the demand for visually striking and unique novelty treats to attract customers and drive sales. - **Candy Manufacturing:** Innovating traditional candy formulations with exciting flavors and packaging designs to engage a younger consumer demographic. ## Related on Trend Hunter - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Extra-Sour Popping Candies](https://www.trendhunter.com/trends/warheads-sour-popping-candy.md) - [Candy-Covered Gummy Bites](https://www.trendhunter.com/trends/koolaid-gummy-bites.md) - [Extra-Sour Licorice-Like Candies](https://www.trendhunter.com/trends/koolaid-sour-belts.md) - [Legacy Brand Holiday Candies](https://www.trendhunter.com/trends/hilco-2023-holiday-collection.md) - [Super-Sour Jelly Lollipops](https://www.trendhunter.com/trends/warheads-sour-jelly-pops.md) - [Hard Candy Ice Pops](https://www.trendhunter.com/trends/jolly-rancher-ice-pops.md) - [Nostalgic Bulk Candy Products](https://www.trendhunter.com/trends/clever-candy-powdered-candy-straws.md)