# Three-in-One Rocking Toys The Adaptive Luma Rock & Roller Grows with a Toddler By Laura McQuarrie | Published 2019-04-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rock-and-roller References: [prnewswire](https://www.prnewswire.com/news-releases/luma-goods-co-joins-eco-friendly-toy-movement-with-rock--roller-a-3-in-1-rocker-that-grows-with-toddlers-300833431.html) & [kickstarter](https://www.kickstarter.com/projects/lumagoods/rock-and-roller-the-most-brilliant-3-in-1-rocker-f) Luma Goods Co. recently launched a [Kickstarter](https://www.trendhunter.com/trends/easyway) campaign for its eco-friendly, three-in-one Rock & Roller, which boasts the ability to transform from a [rocker to a walker](https://www.trendhunter.com/trends/roami) and a roller as a growing child's needs and abilities change. The innovatively designed toy for young kids can quickly flip between the rocker and roller mode to support and entertain toddlers and young kids between the ages of nine months to four years old. According to Dzuy Linh, who created the Luma Rock & Roller, "In an age where kids outgrow plastic toys within weeks, we need to make products that are versatile and eco-friendly enough to last much longer." The Rock & Roller is made with [durable wood](https://www.trendhunter.com/trends/raskars) and unlike many plastic toys, this well-crafted toy has the potential to be passed down to a new generation. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Versatile Toys:** The three-in-one Rock & Roller showcases the trend of versatile toys that grow and adapt with a child's needs and abilities. - **Eco-friendly Products:** The Luma Rock & Roller highlights the trend of eco-friendly toys that are made from durable and sustainable materials. - **Longevity in Toy Design:** The Rock & Roller addresses the trend of creating toys that are built to last, allowing them to be passed down to future generations. ### Who This Affects Most - **Toy Manufacturing:** The three-in-one Rock & Roller presents disruptive innovation opportunities for toy manufacturers to develop more versatile and eco-friendly toys. - **Childcare and Early Education:** Childcare and early education providers can seize disruptive innovation opportunities by incorporating versatile and sustainable toys like the Rock & Roller into their programs. - **Sustainable Product Development:** The Luma Rock & Roller offers disruptive innovation opportunities for the sustainable product development industry to create durable and eco-friendly toys. ## Related on Trend Hunter - [All-Ages Portable Rockers](https://www.trendhunter.com/trends/ready-rocker.md) - [Youth-Ready Rocking Chairs](https://www.trendhunter.com/trends/ready-rocker-1.md) - [Advanced Toddler Bikes](https://www.trendhunter.com/trends/toddler-bike.md) - [Collapsible 5-in-1 Strollers](https://www.trendhunter.com/trends/liki-trike-midnight-edition.md) - [Toddler-Convertible Cots](https://www.trendhunter.com/trends/parry-cot.md) - [Transforming Smart Bouncers](https://www.trendhunter.com/trends/elvie-rise.md) - [Toddler-Specific Motorized Vehicles](https://www.trendhunter.com/trends/permobil-explorer-mini.md) - [Infant-Specific Play Gyms](https://www.trendhunter.com/trends/play-gym.md) - [Self-Balancing Baby Bikes](https://www.trendhunter.com/trends/woom-wow.md)