# Multi-Plaid Menswear The ROC STAR 2010 Spring Collection Will Give You a Pattern Overload By Alex Scott | Published 2010-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roc-star-2010-summer-collection References: [hypebeast](http://hypebeast.com/2010/03/roc-star-2010-springsummer-collection-counter-attack-shirt/) & [choiceisyours.jp](http://www.choiceisyours.jp/select/news/e/1030.php) Why just settle for one pattern of plaid on a shirt when you can have two? The [ROC](https://www.trendhunter.com/trends/roc-skincare) STAR 2010 Summer Collection features an array of tops that might make your eyes a little dizzy at first, but once you refocus, you'll see that there are some pretty hip finds here. The appropriately named 'Counter Attack' shirts feature a look that falls somewhere between [preppy and skater](https://www.trendhunter.com/trends/beams-plus-2). The pieces from the ROC STAR 2010 Spring Collection will fit in pretty much anywhere, whether it's the pub or a [casual office setting](https://www.trendhunter.com/trends/robert-barakett-spring). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Multi-plaid Fashion:** Disruptive innovation opportunity: Create a line of multi-plaid fashion accessories, such as scarves and hats, to cater to the growing demand for bold and unique patterns. - **Pattern Overload:** Disruptive innovation opportunity: Develop a digital tool or app that helps consumers visualize and mix various patterns, providing them with guidance on creating stylish pattern combinations. - **Preppy-skater Style:** Disruptive innovation opportunity: Launch a subscription-based service that curates preppy-skater style outfits for customers, offering convenience and personalization in their fashion choices. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Utilize advanced manufacturing techniques, such as 3D printing, to create custom multi-plaid fashion pieces, catering to individual preferences and reducing waste. - **Retail:** Disruptive innovation opportunity: Introduce augmented reality (AR) shopping experiences, allowing customers to virtually try on and mix different multi-plaid clothing items before making a purchase. - **Fashion Styling:** Disruptive innovation opportunity: Develop an AI-powered fashion styling platform that analyzes individual preferences and body types to offer personalized recommendations for incorporating multi-plaid fashion into customers' wardrobes. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Reimagined Apparel Capsules](https://www.trendhunter.com/trends/gu-x-rokh.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)