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# Innovative Interior Designs
ROC Care & Health Reception by Tjep

By Ayman | Published 2008-02-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/roc-care-reception-tjep
References: [tjep](http://www.tjep.com/things/roc-care/index.html)

The ROC professional training school in Apeldoorn in the Netherlands wanted an interior design for the reception area that truely reflects the spirit of their Care & Health department. Designers Janneke Hooymans and Frank Tjepkema from [Tjep](http://www.tjep.com)took it to heart and came up with an innovative non-traditional reception interior design.

You can see and feel the idea of care integrated in different interior elements. A protective shelter in the shape of a large box forms a relaxed reception area. Tidy made-up beds become chairs. Soft mattresses form the reception desk. A table protected by a tent forms an informal meeting space.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 41% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Innovative Interior Designs:** Opportunity for disruptive innovation in interior design by incorporating non-traditional elements and concepts.
- **Integration of Care and Health:** Disruptive innovation opportunity to create interior designs that reflect the values and spirit of care and health services.
- **Transforming Functional Elements:** Opportunity for disruptive innovation by transforming functional elements, such as beds and tents, into unique design features.

### Where This Applies

- **Interior Design:** Opportunity for disruptive innovation in the interior design industry to create unique and non-traditional designs that reflect specific department values.
- **Healthcare:** Disruptive innovation opportunity to incorporate innovative interior designs that enhance the patient experience and reflect a caring environment.
- **Education:** Opportunity for disruptive innovation in educational institutions by transforming reception areas into engaging and inspiring spaces.

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