# Celeb-Approved Popcorn Snacks Rob’s Backstage Popcorn Kelly’s Classic BBQ is Spicy and Savory By Michael Hemsworth | Published 2023-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/robs-backstage-popcorn-kellys-classic-bbq References: [preparedfoods](https://www.preparedfoods.com/articles/127846-robs-backstage-popcorn-classic-bbq-flavor) & [eatrobs](http://www.eatrobs.com/)  [Rob’s](https://www.trendhunter.com/trends/backstage-popcorn) Backstage Popcorn Kelly’s Classic BBQ has been announced as a new flavor option from the artisan snack brand that's ready to deliver impressive flavor for popcorn fans of all kinds to try out. The popcorn flavor was created with the help of Kelly Clarkson to tap into the singer's Texas roots and update the existing Barbecue flavor. The snack boasts a [sweet and savory flavor profile](https://www.trendhunter.com/trends/new-proper-snacks-propercorn) that will no doubt satisfy foodies on the hunt for a satisfying option to enjoy from the comfort of the couch. The Rob’s Backstage Popcorn Kelly’s Classic BBQ snack is arriving in individual bags in stores and online in four-packs. The snack will arrive at [Sam's Club](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn) locations starting on January 27 with a wider launch taking place in February 2023. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 9% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Food Products:** Creating food products endorsed by celebrities can increase brand recognition for food brands and provide opportunities for unique flavor combinations. - **Savory and Sweet Flavor Combos:** Combining sweet and savory flavors in food products can attract foodies and provide unique taste experiences. - **Convenient Snacking Options:** Offering individual bags and online ordering provide consumers with convenient options for snacking on-the-go or from the comfort of their homes. ### Sectors Adopting This - **Snack Food Industry:** Adding unique, savory, and sweet flavors to traditional snack foods creates room for innovation, increased consumer demand, and expanded market opportunities. - **Celebrity Brand Endorsement Industry:** Expanding partnerships between food brands and celebrities can provide a disruptive innovation opportunity to increase brand recognition and sales. - **Convenience Store Industry:** Providing convenient snacking options, like individual packaged snacks and online ordering, can increase demand and customer satisfaction for convenience stores. ## Related on Trend Hunter - [Bakery-Inspired Protein Popcorns](https://www.trendhunter.com/trends/khloud-cinnamon-roll-protein-popcorn.md) - [Honey BBQ Popcorn Flavors](https://www.trendhunter.com/trends/honey-bbq-flavor.md) - [GMO-Free Popcorn Lines](https://www.trendhunter.com/trends/backstage-popcorn.md) - [Saucy Popcorn-Inspired Snack Chips](https://www.trendhunter.com/trends/popcorners-smokehouse-bbq.md) - [Standalone Celebrity Popcorn Brands](https://www.trendhunter.com/trends/backstage-popcorn1.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md) - [Collaboration Popcorn Seasonings](https://www.trendhunter.com/trends/orville-redenbacher-popcorn-seasonings.md) - [Twisted Honey Barbecue Snacks](https://www.trendhunter.com/trends/honey-bbq-twists.md)