# Robotics Engineer Barbies Barbie has Partnered with Tynker to Teach Kids About Coding By Joey Haar | Published 2018-06-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/robotics-engineer-barbie References: [engadget](https://www.engadget.com/2018/06/26/mattel-barbie-robotics-engineer/) & [barbie.mattel](https://barbie.mattel.com/en-us/about/barbie-tynker.html) Careers in STEM-related industries are more abundant and in demand than they've been for decades, and yet women only make up 24 percent of those; the new [Robotics](https://www.trendhunter.com/trends/aipowered-teaching-robot) Engineer Barbies hope to encourage girls to take a deeper interest in areas like coding. [Barbie](https://www.trendhunter.com/trends/dream-besties) has partnered with Tynker, an [award-winning computing platform](https://www.trendhunter.com/trends/lego-education-computer-science-ai), to give kids dolls that also teach them about the basics of coding. Every Robotics Engineering Barbie comes with access to the Barbie + Tynker coding platform, which gives girls engaging, easy-to-use lessons centered around fundamental coding principles. So while the Barbies are toys in and of themselves, girls also gain access to a deeper game based around the Barbie's narrative. The hope is that, by introducing girls to coding earlier, society can work to narrow the troubling gap in the flourishing STEM field. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **STEM Education:** The Robotics Engineer Barbies aim to encourage girls to take a deeper interest in coding and STEM-related fields. - **Gender Equality:** The partnership between Barbie and Tynker seeks to address the gender gap in STEM industries by introducing girls to coding at an early age. - **Toy-based Learning:** The Barbie + Tynker coding platform combines play with education, offering girls easy access to engaging coding lessons. ### Where This Applies - **Education:** The Robotics Engineer Barbies contribute to the education industry by promoting STEM learning and coding skills. - **Toy Manufacturing:** The collaboration between Barbie and Tynker creates innovative opportunities in the toy manufacturing industry by integrating technology and learning. - **Technology:** The Barbie + Tynker coding platform taps into the technology industry by introducing coding principles in an accessible and interactive way. ## Related on Trend Hunter - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [AI-Enhanced Play Experiences](https://www.trendhunter.com/trends/aienhanced-play-experiences.md) - [Preschool Coding Toys](https://www.trendhunter.com/trends/codie-blocks.md) - [Empathy-Building Play Programs](https://www.trendhunter.com/trends/the-barbie-school-of-friendship.md) - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Learning-Focused Robotics Toys](https://www.trendhunter.com/trends/robots-in-motion.md) - [Programmable Robot Toys](https://www.trendhunter.com/trends/mini-robots.md)