# Viral Mythical Video Games The Robot Unicorn Attack Evolution Offers Gamers a Magical Challenge By Jaren Wade Fabroa | Published 2012-02-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/robot-unicorn-attack-evolution References: [apps.facebook](http://apps.facebook.com/ruaevolution/) & [games.adultswim](http://games.adultswim.com/) In 2010 Adult Swim released Robot Unicorn Attack, a unique side-scrolling running game. Players are asked to [chase their dreams](https://www.trendhunter.com/trends/shape-of-dreams) by jumping gaps, dashing through stars and grabbing fairies as a galloping robot unicorn. Its colorful visuals, cheesy soundtrack and overall ludicrous concept quickly earned the game Internet cult status. However, its simplistic gameplay challenged players to beat their high scores, adding a nice [addicting 'just one more round'](https://www.trendhunter.com/trends/game-of-splash) bow on top of an already grin-worthy package. Almost two years later, Adult Swim brings us 'Robot Unicorn Attack: Evolution.' While it maintains the same basic gameplay (and more importantly the soundtrack) of its predecessor, Evolution adds a bunch of features that give it a little more depth. Players can now transform into different robotic animals, unlock abilities, obtain achievements and participate in daily challenges. But probably the most welcome feature is the [live leader board](https://www.trendhunter.com/trends/elestrals-clash) that occupies the bottom of the screen, showcasing where exactly you stand against your friends and even other players across the world. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Side-scrolling Running Games:** Disruptive innovation opportunity: Develop a side-scrolling running game with unique gameplay mechanics and a captivating soundtrack to attract a dedicated fanbase. - **Gamification in Video Games:** Disruptive innovation opportunity: Incorporate gamification elements like achievements, leaderboards, and daily challenges to enhance player engagement and create addictive gaming experiences. - **Transmedia Gaming Franchises:** Disruptive innovation opportunity: Create a gaming franchise that expands across multiple platforms, allowing players to immerse themselves in a cohesive and evolving storyline. ### Who This Affects Most - **Mobile Gaming:** Disruptive innovation opportunity: Explore the potential of mobile devices for creating immersive and addictive gaming experiences through unique gameplay mechanics and social interactions. - **Entertainment and Media:** Disruptive innovation opportunity: Leverage gamification techniques and transmedia storytelling to create interactive entertainment experiences that engage and captivate audiences. - **Online Gaming Communities:** Disruptive innovation opportunity: Develop online gaming communities with integrated social features and leaderboards to foster competition, collaboration, and a sense of community among players. ## Related on Trend Hunter - [Drag Culture Video Games](https://www.trendhunter.com/trends/drag-her-video-game.md) - [Casual Tap Games](https://www.trendhunter.com/trends/flappy-buddy.md) - [Unicorn-Themed Card Games](https://www.trendhunter.com/trends/unstable-unicorns-diamond-edition.md) - [Album-Inspired Video Games](https://www.trendhunter.com/trends/cross-country-legacy.md) - [Card Game Enhancers](https://www.trendhunter.com/trends/robeeto.md) - [Monstrous Horror Video Games](https://www.trendhunter.com/trends/horror-video-games.md) - [Racing Strategy Games](https://www.trendhunter.com/trends/escape-road.md) - [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md) - [Robot Character Digital Games](https://www.trendhunter.com/trends/astro-bot.md)