# Robot-Powered Sneaker Systems Nike's Robot-Powered System B.I.L.L. Extends the Life of Sneakers By Laura McQuarrie | Published 2022-09-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/robot-powered-system References: [fashionunited.uk](https://fashionunited.uk/news/business/nike-debuts-robot-powered-system-to-extend-life-of-sneakers/2022091365124) B.I.L.L. (Bot Initiated Longevity Lab) is the new robot-powered system from Nike that's devoted to sneaker maintenance and extending the life of sneakers. At the brand's [Nike Town London](https://www.trendhunter.com/trends/nike-project-amplify) store, there's an augmented robot system that's now being used for the purposes of cleaning and repairing shoes to extend their usable life. Currently, B.I.L.L. can work on selected Nike shoe styles, including the popular [Air Force 1](https://www.trendhunter.com/trends/nike-5) and [Air Jordan 1](https://www.trendhunter.com/trends/heel-protector-mamoru) models. B.I.L.L. is part of Nike's newest efforts to support a circular future. “The thing is, maintaining old product is deeply personal," said Noah Murphy-Reinhertz, sustainability lead of Nike NXT, in a release, "People will go to great lengths to care for their favorite shoes. Repairing a product is a way to extend our memory with a product." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Robot-powered Sneaker Maintenance:** Nike's B.I.L.L. is a disruptive innovation opportunity for the sneaker maintenance industry. - **Circular Fashion:** Nike's B.I.L.L. is part of a larger trend towards circularity in the fashion industry. - **Personalized Product Maintenance:** As Nike's B.I.L.L. shows, there is a growing trend towards personalized and specialized product maintenance. ### Who This Affects Most - **Sneaker Maintenance:** The sneaker maintenance industry can leverage robotic technology to improve and streamline their services. - **Fashion:** The fashion industry can use Nike's circular approach to promote sustainability and reduce waste. - **Robotics:** The robotics industry can seize the opportunity to develop technology that can offer personalized and specialized maintenance services for various products. ## Related on Trend Hunter - [Robotic Brace Walking Shoes](https://www.trendhunter.com/trends/nike-project-amplify.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Robotic Knitting Factories](https://www.trendhunter.com/trends/robotic-knitting-factory.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Advanced Robotic Footwear](https://www.trendhunter.com/trends/moonwalkers-x.md)