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# Robot Mascot Toys
SoftBank is Introducing a Robot Plush Toy Version of Pepper the Robot

By Laura McQuarrie | Published 2018-02-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/robot-plush-toy
References: [japantrends](http://www.japantrends.com/softbank-pepper-robot-super-deformed-cuddly-toy-giant-head/) & [softbank.jp](https://www.softbank.jp/robot/special/soft_toy/)

Pepper the robot from SoftBank is a versatile humanoid that now be found in hair salons, banks, pizza parlors and hotels—while the bot is mostly used in commercial settings, SoftBank is introducing a robot plush toy that kids in Japan can invite into the home.

The Pepper robot plush toy boasts an oversized head, a height of 35" and a weight of over 14 pounds. The stuffed version of this bot is exclusively available to those in Japan and interested people must apply online to be eligible to make a purchase as part of a lottery system.

Now that SoftBank's Pepper is now being used for a variety of applications around the world, the bot has become an icon of its own in Japan.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 55% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Robot Toys:** The trend of introducing plush robot toys based on commercial robots creates a new avenue for generating revenue through merchandise.
- **Brand Mascots as Toys:** Turning brand mascots, like the Pepper Robot into toys, is a way to extend the reach of these characters and engage with younger audiences.
- **Robotics Manufacturing:** The expansion of robotics into the toy industry creates opportunities for robotics companies to enter the manufacturing of toys.

### Where This Applies

- **Robotics:** The robotics industry can expand its business into the production of commercial robot toy designs.
- **Toy Manufacturing:** Companies in the toy manufacturing industry can explore creating and selling toys based on commercial robots.
- **Retail:** The retail industry can provide a channel for companies selling commercial robot toys and capitalize on the trend of robotic toys.

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