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# Realistic Robot Reels
Sony Brings Us Into the Future with its RoboCop Trailer

By Michael Baxter | Published 2014-02-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/robocop-trailer
References: [geeky-gadgets](http://www.geeky-gadgets.com/new-robocop-trailer-shows-us-what-ces-2027-may-be-like-video-09-01-2014/) & [robocop-movie.net](http://www.robocop-movie.net/site/)

The RoboCop trailer is a futuristic video set many years from now. This trailer wasn't released at CES 2014 -- it’s being released at CES 2027.

[Sony](https://www.trendhunter.com/trends/astro-bot) shows its genius in this innovation. The brand is using the buzz around CES to release one of its bigger projects. RoboCop is a cult classic and CES is a tech lover’s haven so this just makes sense.

The RoboCop trailer shows the CEO of OmniCorp showing off the new [RoboCop project](https://www.trendhunter.com/trends/the-boston-dynamics-atlas) at the future CES. The whole video is very meta, and everything looks like how you would expect the future to be. I half expected Will Smith’s character from iRobot to show up.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 12% | Activity: 23% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Futuristic Videos:** Opportunity for creating immersive and engaging content that showcases futuristic concepts.
- **Tech Lover's Haven:** Opportunity for brands to leverage tech events as a platform to launch innovative projects.
- **Meta Advertising:** Opportunity for brands to create self-referential and self-aware marketing campaigns.

### Sectors Adopting This

- **Entertainment:** Opportunity for entertainment companies to produce futuristic video content that captivates audiences.
- **Technology:** Opportunity for technology brands to showcase their latest innovations at tech events like CES.
- **Advertising:** Opportunity for advertisers to create unique and self-aware campaigns that resonate with tech-savvy consumers.

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