# Artisan-Inspired Fruit Cordials Robinsons Fruit Cordials Come in Two New Flavors By Michael Hemsworth | Published 2024-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/robinsons-fruit-cordials References: [grocerytrader](https://grocerytrader.co.uk/robinsons-refreshes-range-with-two-new-premium-cordial-flavours/) & [britvic](https://www.britvic.com/)  The [Robinsons](https://www.trendhunter.com/trends/the-robinsons-fruit-creations) Fruit Cordials range has been updated by the brand just ahead of the warm weather months to provide consumers with a way to elevate their entertaining occasions with ease. The drinks now come in the Elderflower and Ginger & Orange flavors, which are expected to be right at home within the existing lineup that includes the Raspberry & Rhubarb and Lime & Mint flavors. The new drink flavors are arriving alongside a pack redesign that highlights the fruit ingredients in every bottle and will help to keep the product relevant on the ever-changing store shelves. Retail Commercial Director Ben Parker spoke on the new additions to the Robinsons Fruit Cordials range saying, "With in-home social occasions on the rise, our offerings can [elevate these nights in](https://www.trendhunter.com/trends/summer-adult-beverages) with exceptional taste and style. Whether you’re toasting to a special occasion or simply unwinding at home, our flavours offer shoppers choice with [great tasting alternatives to alcohol](https://www.trendhunter.com/trends/biddenden-juice). As a well-known and trusted brand, we can help retailers tap into this shopper behaviour and satisfy shoppers’ thirst for sophisticated flavours.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 29% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan-inspired Fruit Cordials:** Embracing crafted fruit cordials with innovative flavors and pack redesigns to cater to evolving consumer tastes and preferences. - **Elevated Entertaining Occasions:** Enhancing at-home social gatherings with premium drink options that offer sophisticated flavors and style for diverse consumer needs. - **Innovative Pack Redesigns:** Introducing packaging updates that emphasize fruit ingredients to stand out on crowded store shelves and attract discerning shoppers seeking quality products. ### Where This Applies - **Beverage Manufacturing:** Opportunities for beverage companies to innovate in artisan-inspired fruit cordials with unique flavor combinations and packaging to capture consumer attention and loyalty. - **Retail and Consumer Goods:** Spaces for retail brands to showcase premium drink offerings that enhance consumer experiences at home, meeting the demand for sophisticated flavors and elegant packaging designs. - **Marketing and Branding:** Potential for marketing agencies to assist brands in leveraging the trend of elevated entertaining occasions through strategic messaging and promotion of innovative product features. ## Related on Trend Hunter - [Revamped Squash Juice Ranges](https://www.trendhunter.com/trends/the-robinsons-fruit-creations.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [RTD Sparkling Cordials](https://www.trendhunter.com/trends/bottlegreen.md) - [Beneficial Squash-Style Juices](https://www.trendhunter.com/trends/premium-squashes.md) - [Ready-to-Drink Squash Refreshments](https://www.trendhunter.com/trends/robinsons-blackberry-blueberry.md) - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md) - [Fragrant Naturalistic Soft Drinks](https://www.trendhunter.com/trends/franklin-sons-soft-drinks.md) - [Artisan-Inspired Soda Flavors](https://www.trendhunter.com/trends/the-london-essence-company.md) - [Citrusy Summertime Cordials](https://www.trendhunter.com/trends/bottlegreen-lime-mint.md)