# Ready-to-Drink Squash Refreshments Robinsons Blackberry & Blueberry is Arriving Now By Michael Hemsworth | Published 2022-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/robinsons-blackberry-blueberry References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/robinsons-adds-another-flavour-to-its-ready-to-drink-line-up-07-03-2022/) & [robinsonssquash](https://robinsonssquash.co.uk/)  The Robinsons Blackberry & Blueberry drink is the latest flavor being launched by the UK-based brand to provide consumers with a way to quench their thirst in a flavorful way. The drink builds on the brand's relaunch of its ready-to-drink range last year and feature a premium flavor that will be right at home within the existing options including Peach & Mango and Raspberry & Apple. The drink is arriving in 500ml bottles that have a £1 suggested price point and is free from added sugars. The Robinsons Blackberry & Blueberry drink is expected to be well-received in the retail sector following research carried out by parent company Britvic. This showed that two-thirds of retailers surveyed were observing growth of their impulse soft drink sales. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Squash:** The rise in popularity of ready-to-drink squash refreshments presents a disruptive opportunity for beverage companies to offer premium, sugar-free flavors. - **Premium Flavor Offerings:** The success of Robinsons Blackberry & Blueberry highlights the trend towards premium flavor offerings in the ready-to-drink market. - **Growing Impulse Soft Drink Sales:** The growth of impulse soft drink sales in the retail sector presents a disruptive opportunity for beverage companies to create eye-catching packaging and point-of-sale displays to draw in customers. ### Sectors Adopting This - **Beverage Manufacturing:** Beverage manufacturers have an opportunity to capitalize on the trend of ready-to-drink squash with premium, sugar-free flavor offerings. - **Retail:** Retailers can take advantage of the growing impulse soft drink sales trend by creating eye-catching displays and strategic product placement in store. - **Market Research:** Market research firms can assist beverage companies in identifying consumer trends and preferences to create successful ready-to-drink products. ## Related on Trend Hunter - [Revamped Squash Juice Ranges](https://www.trendhunter.com/trends/the-robinsons-fruit-creations.md) - [Beneficial Squash-Style Juices](https://www.trendhunter.com/trends/premium-squashes.md) - [Concentrated Fruit Cocktail Mixes](https://www.trendhunter.com/trends/robinsons-fruit-shoot-squash.md) - [Artisan-Inspired Fruit Cordials](https://www.trendhunter.com/trends/robinsons-fruit-cordials.md) - [Functional Vitamin Drink Concentrates](https://www.trendhunter.com/trends/robinsons-benefit-drops.md) - [Sparkling Sugar-Free Squash Drinks](https://www.trendhunter.com/trends/ribena-zero-sugar-sparkling.md) - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Functional Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate.md)