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# Disaster Relief Accessories
The Roberu Pray For Japan Wristband Proceeds Go to the Red Cross

By Matt Ho | Published 2011-03-19 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/roberu-pray-for-japan-wristband
References: [hypebeast](http://hypebeast.com/2011/03/roberu-pray-for-japan-wristband/) & [blog.roberu](http://blog.roberu.com/?eid=63)

It’s good to see that designers are putting their creative minds for charitable use. The latest [Japan earthquake relief effort](https://www.trendhunter.com/trends/disaster-relief-efforts) item is the Roberu Pray For Japan Wristband.

On March 10th, an earthquake with a 9.0 magnitude shook Japan. The aftermath of this disaster has caused public transit to shut down and a loss in power; hundreds of deaths are also reported, with many more missing. Recent news has revealed that radiation from a nuclear plant in Fukushima is reaching harmful levels after a nuclear reactor was damaged because of the earthquake. The result has caused mass evacuation in Tokyo.

The Roberu Pray For Japan Wristband is a [handmade leather accessory](https://www.trendhunter.com/trends/leather-smartwatch-bands) that comes in camel or black. All proceeds will go to [Red Cross](https://www.trendhunter.com/trends/hometown-heroes) to help those in need in Japan. Please check it out and donate if you can.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 83% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Why This Trend Is Growing

- **Charitable Fashion Accessories:** Fashion items designed to raise funds for disaster relief efforts, showcasing how fashion can be a force for good.
- **Socially Responsible Accessories:** Accessories designed for a cause, benefiting affected areas and causes worldwide.
- **Direct Donations Through Fashion:** Fashion items created to raise funds for charities and directly support disaster relief efforts, emphasizing personal contributions are possible even in small ways.

### Industries Being Reshaped

- **Fashion and Accessories:** Fashion designers have the opportunity to utilize their craft to support charity efforts and generate goodwill.
- **Charitable Organizations and Fundraising:** Charitable organizations can partner with fashion brands to create unique merchandise, like the Roberu Pray for Japan Wristband, to raise funds and address socio-economic issues.
- **Disaster Relief Organizations:** Disaster relief efforts can leverage the creativity and influence of the fashion industry, to collect donations and raise awareness for those affected.

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