# Modernized Vintage-Inspired Alarm Clocks The Roberts Ortus 5 Has a Full-Color TFT Display By Michael Hemsworth | Published 2025-07-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/roberts-ortus-5 References: [t3](https://www.t3.com/tech/audio/roberts-unveils-new-bedside-radio-but-the-iconic-retro-look-is-nowhere-to-be-seen) & [robertsradio](https://www.robertsradio.com)  The humble alarm clock could be interpreted as a relic of yesteryear, but models like the Roberts Ortus 5 are being created to help support consumers who are seeking to keep it in their setup. The unit is characterized by its refined design that's accented with a full-color TFT display that will help users to easily cycle through all of the various stations and settings. The unit is equipped with [dual alarms to accommodate couples](https://www.trendhunter.com/trends/arc-alarm-clock), while also supporting Sleep Timer and Snooze functions with Bluetooth streaming from your choice of device. The Roberts Ortus 5 also features [built-in charging compatibility](https://www.trendhunter.com/trends/desk-clock-1) to accommodate smartphones or tablets being powered up between uses. The alarm clock responds to the revived ritual surrounding setting alarms before going to bed and [avoiding smartphone use](https://www.trendhunter.com/trends/hatch-restore-3) as more consumers seek to disconnect before bed. Image Credit: Roberts ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 29% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Revival of Analog Devices:** A resurgence in vintage-inspired technology, like updated alarm clocks, reflects a consumer desire for nostalgic yet modernized everyday devices. - **Tech-enhanced Multifunctionality:** Integration of multifunctional features in traditional devices highlights a shift towards tech-enhanced products that prioritize user convenience and adaptability. - **Digital Detox Movement:** Increased consumer interest in disconnecting from screens before bedtime fosters demand for tech solutions that promote a balanced lifestyle. ### Industries Being Reshaped - **Consumer Electronics:** The evolution of alarm clocks into advanced bedside hubs opens up innovative opportunities in the consumer electronics market, pushing beyond conventional features. - **Home Lifestyle:** Innovatively designed home lifestyle products like the Roberts Ortus 5 meet a growing interest in blending retro aesthetics with modern functionality. - **Wellness and Sleep:** The wellness industry benefits from products that support healthy sleep routines by offering alternatives to smartphone distractions at bedtime. ## Related on Trend Hunter - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md) - [Anti-Smartphone Bedside Alarm Clocks](https://www.trendhunter.com/trends/mudita-clocks.md) - [Connected Toy-Like Alarm Clocks](https://www.trendhunter.com/trends/cubb-alarm-clock.md) - [Distraction-Free Alarm Clocks](https://www.trendhunter.com/trends/the-clock-1.md) - [Chic Circadian Rhythm Clocks](https://www.trendhunter.com/trends/hatch-restore-2.md) - [Smart Alarm Clocks](https://www.trendhunter.com/trends/dreamie.md) - [Desktop Display Gadgets](https://www.trendhunter.com/trends/minitoo-retro-pc-style.md) - [Branded Technology Alarm Clocks](https://www.trendhunter.com/trends/apple-snooze.md) - [Coffee-Brewing Sunrise Alarm Clocks](https://www.trendhunter.com/trends/optimrise-sunrise-alarm-clock.md)