# Saturated Collection Ads The Roberto Piqueras Solarize Winter 2012/2013 Campaign is Electrifying By Jana Pijak | Published 2012-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/roberto-piqueras-solarize-winter-2012-2013 References: [robertopiqueras](http://www.robertopiqueras.com/2012/03/solarize-winter-201213/) & [robertopiqueras](http://www.robertopiqueras.com/) The Roberto Piqueras Solarize Winter 2012/2013 campaign features a series of over-saturated images that showcase the daring designer’s signature style. Shining a spotlight on electric hues and [statement prints](https://www.trendhunter.com/trends/auteur-studios-fall-2025), this vibrant advertorial spread highlights the Piqueras’ creative and artfully designed pieces. From graphic accents tees and oversized sweaters to hats and exaggerated hood accessories, this [vibrant ad campaign](https://www.trendhunter.com/trends/asos-inspired-by) dares to be different, challenging traditional design ideals. A contemporary take on an 80s-inspired, acid-hued aesthetic, this dynamic collection is artful and inspiring. Presenting fashion lovers with a forward-thinking and imaginative take on [casual streetwear styles](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), these multi-functional statement pieces are sure to have their wearer turning heads and gaining plenty of attention. With expressive ensembles and intriguing visuals, the Roberto Piqueras Solarize Winter 2012/2013 campaign is one to remember. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Over-saturated Images:** This trend showcases the opportunity for photographers and advertisers to experiment with bold and vibrant visuals. - **Statement Prints:** This trend presents an opportunity for fashion designers to create unique and attention-grabbing garments using bold and eclectic patterns. - **Artful Streetwear:** This trend opens up possibilities for urban clothing brands to create dynamic and expressive collections that challenge traditional design norms. ### Who This Affects Most - **Photography:** The over-saturated images trend presents an opportunity for photographers to offer new and eye-catching styles to clients. - **Fashion Design:** The statement prints trend provides a disruptive innovation opportunity for fashion designers to create one-of-a-kind garments. - **Urban Clothing:** The artful streetwear trend allows urban clothing brands to differentiate themselves by producing unique and expressive collections. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)