# Mediterranean Themed Fashion Ads Roberto Cavalli Spring/Summer 2008 By Juan Carlos Bonilla | Published 2008-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roberto-cavalli-spring-summer-2008-ad-campaign References: [stillad](http://www.stillad.com/roberto-cavalli-spring-summer-2008-387.htm) & [robertocavalli](http://www.robertocavalli.com/en/home.do) There is Aachic elegance to this [Greek-themed ad campaign](https://www.trendhunter.com/trends/escape-into-the-blue) featuring models Daria Werbowy, Eva Herzigova and Kate Moss. Roberto Cavalli selected these models for his [Spring/Summer 2008 campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), then added a splash of Spanish surrealism as he seemed to draw inspiration from the works of artist Salvidor Dali. **Implications** - The images photographed by Inez & Vinoodh have a rich color palette featuring bright greens that contrast well with the featured clothing. The campaign has a carefree seventies look where the models hold doves and are styled with flowers in their hair. They also wear long braids and show off [beautiful flowing dresses](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) that are perfect for the warm months during both spring and summer. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 92% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Seventies-inspired Fashion:** This ad campaign embraces the carefree and colorful fashion of the 1970s, presenting an opportunity for brands to tap into the nostalgia trend and create modern clothing with a retro flair. - **Mediterranean Themes in Fashion:** The Greek and Spanish influences in this campaign showcase the potential for brands to incorporate Mediterranean elements into their fashion, creating unique and eye-catching designs. - **Surrealistic Fashion Photography:** The use of Salvador Dali-inspired surrealism in these images presents an opportunity for fashion brands to experiment with bold and artistic photography techniques, captivating consumers with visually stunning campaigns. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the seventies-inspired trend by offering a wide range of retro-inspired clothing options that appeal to consumers seeking a nostalgic style. - **Photography Services:** Photography service providers can explore the emerging trend of surrealistic fashion photography, offering their expertise in capturing unique and artistic images that can enhance brand campaigns. - **Fashion Design Education:** Fashion design schools and educational institutions can incorporate Mediterranean themes and influences into their curriculum, preparing future designers to create innovative and culturally diverse fashion collections. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)