# Glamorous Songstress Campaigns Rita Ora Poses for the Roberto Cavalli Fall/Winter 2014 Photoshoot By M | Published 2014-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roberto-cavalli-fallwinter-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/rita-ora-for-roberto-cavalli-fw-1415-campaign.html) & [robertocavalli](http://www.robertocavalli.com/) Sultry songstress Rita Ora recently agreed to pose for the [Roberto Cavalli Fall/Winter 2014 ad campaign](https://www.trendhunter.com/trends/people-will-talk). The platinum blonde singer is no stranger to Cavalli's outlandishly patterned garments so it's no surprise then that the high-fashion designer chose Ora to be his muse for his latest fashion campaign. The ad campaign focuses on following Ora around as she lives a glamorous [high-fashion celebrity lifestyle](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). Dressed head-to-toe in Cavalli's exuberantly tight body con dresses, Ora looks unbelievably elegant. Ora even has her hair done up extra blonde in a series of [Marilyn Monroe-inspired curls](https://www.trendhunter.com/trends/rendezvous-ivory) as she floats around a classy hotel room in long frocks, high heels and skin-baring shirts. As Ora's music carrier continues to grow it's nice to see her get more and more involved in the fashion world. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 64% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Fashion Campaigns:** The trend of featuring famous personalities in fashion campaigns creates new opportunities for extending brand reach and increasing sales. - **Patterned Garments:** The trend of creating bold and striking patterned garments can open doors for designers to create unique and innovative designs. - **Celebrity Endorsements:** The trend of having celebrities endorse brands creates opportunities for reaching new audiences and creating brand loyalty. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can benefit from using celebrity endorsers and experimenting with daring and bold designs. - **Music Industry:** The music industry can expand their reach and influence by partnering with fashion brands and participating in fashion campaigns. - **Advertising Industry:** The advertising industry can benefit from using high-profile personalities to promote brands and products, creating a new space for advertisements and marketing. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)