# Artfully Weaponized Literature Robert The's Bookguns Recycle Cast-Off Manuscripts By Katie Cordrey | Published 2010-12-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/robert-thes-bookguns References: [curatedmag](http://www.curatedmag.com/news/2010/12/03/robert-the-bookguns/) & [bookgun](http://www.bookgun.com/) Robert The’s Bookguns are just what you might expect from the name -- [books cut-out to look like guns](https://www.trendhunter.com/trends/fragmenti). The artist is especially fond of using [old Bibles](https://www.trendhunter.com/trends/good-to-read), but any book with a title that lends itself to double-meaning or a word puzzle is a candidate. Many Bookgun books are pulled from [dumpsters and thrift store bargain bins](https://www.trendhunter.com/trends/fyrn-studio-series). Once rescued from cast-off obscurity, they are reshaped and empowered to have a new kind of literary impact. Check out Robert The’s Bookguns in the featured gallery and see the series for yourself. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Art:** Businesses in the art world can create disruptive innovation opportunities by exploring the possibilities of upcycling and repurposing materials in unique ways. - **Double-meaning Marketing:** In an age when audiences crave clever advertising, businesses can capture attention and gain a competitive edge by using double-meaning language and imagery in their promotional materials. - **Narrative-shaped Products:** Businesses that cater to consumers desiring meaningful experiences can explore the creation of products imbued with stories or repurposed to tell a story, leading to disruptive innovation opportunities. ### Where This Applies - **Art:** Opportunities for growth and innovation exist for businesses exploring upcycling materials and crafting unique art pieces like Robert The's Bookguns. - **Marketing:** Businesses in the marketing industry can leverage the appeal of double-meaning language and imagery in their campaigns to stand out and create disruptive innovation opportunities. - **Retail:** Retailers can differentiate themselves by offering narrative-shaped or repurposed products, creating opportunities for disruptive innovation. ## Related on Trend Hunter - [Explosion-Damaged Sculpture Series](https://www.trendhunter.com/trends/light-into-darkness.md) - [Detailed Ceramic Book Vases](https://www.trendhunter.com/trends/biblio-bloom.md) - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Book-Themed Collectibles](https://www.trendhunter.com/trends/booksy.md) - [Abandoned Bikes-Turned Art](https://www.trendhunter.com/trends/objects-from-frames.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Americana Subculture-Themed Art Sculptures](https://www.trendhunter.com/trends/bullet-proof.md)