# Drug-Addled Acting Robert Pattinson Tells GQ He Took Valium for “Twilight” By lourdes sanchez bayas | Published 2009-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/robert-pattinson-valium References: [men.style](http://men.style.com/gq/features/landing?id=content_8497) English actor Robert Pattinson will take the cover of the April 2009 issue of GQ Magazine. Captured by photographer Nathaniel Goldberg, the 22-year-old heartthrob, who plays a tortured teenage vampire in the immensely popular movie “Twilight,” rocks a weeks-old beard and disheveled hair on the cover. In the spread, Robert Pattinson goes for a “tortured rocker” look, as illustrated by his hip, all-black tee-shirt and jeans ensemble--which, incidentally, goes rather well with the actor’s “Twilight” persona. And in the accompanying interview with GQ, Robert Pattinson spoke about a number of topics, including how he got the juicy part of Edward in “Twilight”: “I took half a Valium and then went into this thing—and all this stuff happened,” he said. “It was the first time I’ve ever taken Valium. A quarter. A quarter of a Valium.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Awareness:** Opportunity for companies to promote mental health awareness and provide support for employees struggling with addiction and mental health issues. - **Celebrity Endorsements:** Opportunity for companies to utilize celebrity endorsements in their marketing strategies. - **Alternative Pain Management:** Opportunity for companies to explore alternative pain management methods to old-fashioned pharmaceutical methods. ### Sectors Adopting This - **Pharmaceuticals:** Opportunity for pharmaceutical companies to explore alternative pain management methods to reduce addiction. - **Advertising and Marketing:** Opportunity for advertising and marketing companies to explore opportunities for creating compelling celebrity endorsements. - **Corporate Wellness:** Opportunity for corporate wellness companies to provide programs and initiatives that promote mental health awareness and addiction support. ## Related on Trend Hunter - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Novel-Inspired Puzzle Houses](https://www.trendhunter.com/trends/cullen-house.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Summertime Skincare Campaigns](https://www.trendhunter.com/trends/cortizone10-and-dylan-efron.md) - [Cannabis-Powered Sleep Aids](https://www.trendhunter.com/trends/ripple-sleep.md) - [Actor-Approved Coffee Companies](https://www.trendhunter.com/trends/happy-coffee.md) - [Actor-Backed Cannabis Drinks](https://www.trendhunter.com/trends/thcinfused-sparkling-waters.md) - [Musician-Backed CBD Dog Supplements](https://www.trendhunter.com/trends/romeos-agility-chews.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md)