# Vampire Fashion Lookbooks Karen Walker Brings The Fangs Out For Spring 09 Eyewear By Ayman | Published 2009-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/robert-pattinson-new-moon-twilight References: [fashiongonerogue](http://www.fashiongonerogue.com/?p=1763) Even with *Twilight* being old news by now, Robert Pattinson should rest assured about the fate of its sequel, *New Moon*. The vampire mania is still alive and well in pop culture. In fact, what I like to call the ‘Robert Pattinson’ effect takes center stage in the new Karen Walker Spring/Summer 2009 [eyewear lookbook](https://www.trendhunter.com/trends/no-rules-club) which is photographed by Derek Kettela. The lookbook brings out the fangs for an undeniable *Twilight* nostalgia and *New Moon* anticipation that will surely keep the teen fans of Robert Pattinson happy. The lookbook is dubbed “Celebrate Sun.” Because, you know, even a vampire like Robert Pattinson's character needs [UV protection](https://www.trendhunter.com/trends/goodr-x-cheetos)… ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Vampire-inspired Fashion:** Disruptive innovation opportunity: Create a fashion line inspired by vampire aesthetics to tap into the ongoing vampire mania in pop culture. - **Nostalgic Influences:** Disruptive innovation opportunity: Incorporate nostalgic elements into product design or marketing campaigns to appeal to fans of iconic cultural phenomena. - **Celebrity Endorsements:** Disruptive innovation opportunity: Collaborate with popular celebrities or influencers to create unique and attention-grabbing marketing campaigns. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Experiment with unconventional designs and themes to cater to niche markets and capitalize on pop culture trends. - **Eyewear:** Disruptive innovation opportunity: Integrate innovative features like UV protection and unique designs into eyewear to attract consumers looking for both style and functionality. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop creative and out-of-the-box marketing strategies that leverage nostalgia, celebrity endorsements, and cultural trends to generate buzz and engage with target audiences. ## Related on Trend Hunter - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md)