# Handguns Made of Fast Food Eno Scares You Into Cleaning Your Hands By Ayman | Published 2009-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/robert-pattinson-new-moon-eno References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/03/fast-food-kills-if-you-dont-wash-your.html) & [coloribus](http://www.coloribus.com/paedia/prints/2009/03/26/296462/) *New Moon* and *Twilight* star Robert Pattinson reportedly stinks and does not wash his hair. But let’s hope the man washes his hands before eating. And if he doesn’t, he should take a look at this ad. While this ad, which shows a handgun made of burgers, chocolate bars, cookies, and other assorted unhealthy fast food items, could be perfect for an [anti-fast food and obesity campaign](https://www.trendhunter.com/trends/double-char), it is not. The ad promotes an antacid from [Eno](https://www.trendhunter.com/trends/summer-sweepstakes). The premise is that eating this fast food can cause some serious stomach issues. The badass ad was photographed by Pradip Dasgupta for ad agency [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers), Gurgaon, India with a creative team of Ajay Gahlaut, Nitin Srivastava, Krishnapriya Dutta Gupta and Kanishka Vashisth. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 10% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Anti-fast Food Campaign:** Disruptive innovation opportunity: Create innovative advertising campaigns that promote healthier food choices and raise awareness about the negative effects of fast food on health. - **Health-conscious Marketing:** Disruptive innovation opportunity: Develop marketing strategies that target health-conscious consumers and emphasize the importance of maintaining a balanced diet and lifestyle. - **Creative Food Advertising:** Disruptive innovation opportunity: Explore unconventional approaches to food advertising that capture attention and deliver impactful messages about dietary habits. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative and healthier fast food options that cater to the growing demand for nutritious food. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop new advertising techniques and strategies that effectively communicate the benefits of healthier food choices. - **Health and Wellness:** Disruptive innovation opportunity: Create products and services that support individuals in making healthier food choices and maintaining a balanced lifestyle. ## Related on Trend Hunter - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)