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# Sweet 'Twilight' Treats
Robert Pattinson Chocolate Head Lets You Bite a Vampire for a Change

By Daniel Glover | Published 2010-04-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/robert-pattinson-chocolate-head
References: [lovefilm](http://www.lovefilm.com/features/competition.html?editorial_id=22348)

UK entertainment site LOVEFiLM has [celebrated Easter](https://www.trendhunter.com/trends/hersheys-chocolate-worlds) by immortalizing the "world's most tastiest movie star" Robert Pattinson in chocolate.

The 18 kg life-sized Robert Pattinson chocolate head, which is made from [100% pure Belgium chocolate](https://www.trendhunter.com/trends/ferrero-rocher-easter-range), took food artist Prudence Staite two weeks to make and is being given away to one lucky winner.

This Robert Pattinson chocolate head sure gives a new meaning to the "Bite me" request the 'Twilight' star usually gets from his hardcore Twi-hard fans.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 3% | Activity: 86% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Food Art:** Disruptive innovation opportunity: Explore the intersection of culinary arts and creative expression to create unique and edible masterpieces.
- **Celebrity Merchandise:** Disruptive innovation opportunity: Tap into the demand for unique and novel merchandise by creating edible products that feature popular celebrities.
- **Promotional Giveaways:** Disruptive innovation opportunity: Enhance brand recognition and engagement by offering one-of-a-kind promotional items that grab attention and generate buzz.

### Sectors Adopting This

- **Culinary Arts:** Disruptive innovation opportunity: Combine artistry with culinary skills to create visually stunning and delicious food creations.
- **Entertainment:** Disruptive innovation opportunity: Collaborate with entertainment companies to create edible merchandise that resonates with fans and generates revenue.
- **Marketing and Advertising:** Disruptive innovation opportunity: Develop unique promotional giveaways that leave a lasting impression and effectively promote brands or products.

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