# Insightfully Hijacked Adverts Robert Montgomery Enlightens the General Public Through Wordy Art By Meghan Young | Published 2011-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/robert-montgomery References: [lifelounge.au](http://www.lifelounge.com.au/art-and-design/news/words-of-wisdom-by-robert-montgomery.aspx) & [robertmontgomery.org](http://robertmontgomery.org) Modern society has a multitude of ways to express individual thoughts, ideas, beliefs and other sentiments, thanks to social media, blogs, [graffiti](https://www.trendhunter.com/trends/enigmatic-graffiti) and more. But Robert Montgomery has taken a different road. Part street art, part advertisement with an essence of the blog post, Robert Montgomery's work shares his insights on life to the general public by [hijacking billboards](https://www.trendhunter.com/trends/3d-billboards) and ad boxes. Based in London, England, Robert Montgomery uses [typography](https://www.trendhunter.com/slideshow/quote-display-device) to call out contemporary ideals that inhabit the realms of happiness, beauty, technology and more. With the addition of certain artistic flairs, Robert Montgomery underscores these crucial messages. For instance, when likening the people we love to ghosts, he fades the text so that the overall effect is ghostly. Creating simple, direct and enlightening art, Robert Montgomery is a modern day artist. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Billboard Hijacking:** Opportunities to use creative and informative messages on traditional advertisement platforms like billboards. - **Artistic Activism:** Using art as a medium to create social and political change. - **Typography Art:** Emphasizing the power of typography art to convey important messages to the general public. ### Sectors Adopting This - **Advertising:** Revitalizing the advertising industry by using street art mediums like billboards to spread informative and interesting messages. - **Art:** Creating new business ventures in art that focus on creating social change and awareness through typography and other mediums. - **Activism:** Utilizing artistic mediums to propagate messages that trigger change and positively affect society ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Bright London Typeface Installations](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md)