# Sentimental Wine Marketing This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family By Jana Pijak | Published 2015-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/robert-mondavi-ad References: [ispot](http://www.ispot.tv/ad/7LoH/woodbridge-by-robert-mondavi-moments) & [woodbridgewines](http://www.woodbridgewines.com/) This Woodbridge by Robert Mondavi ad focuses on friendship, family and the sentimental moments that make up our lives. While [traditional beverage commercials](https://www.trendhunter.com/trends/angry-orchards-latest-campaign) are more likely to highlight parties than relationships with loved ones, this Robert Mondavi ad does so in a way that will make viewers smile. The winery markets their products to a more mature consumer and highlights a series of sentimental moments in their commercial of the same name. The beverage brand's 'Moments' ad follows a couple on a [romantic date](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy), celebrates the bond between two elderly sisters who laugh while sipping on chardonnay and even captures a candid moment of laughter between friends. The commercial illustrates how a product brings people of different walks of life together and will warm viewers' hearts. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sentimental Marketing:** Marketing campaigns that focus on sentimental moments and emotions to connect with consumers. - **Family Bonding:** Brands creating content that emphasizes the importance of family and the joy of spending time together. - **Intergenerational Marketing:** Marketing campaigns that appeal to multiple generations by highlighting shared experiences and values. ### Sectors Adopting This - **Wine:** Opportunities for wineries to differentiate themselves by emphasizing emotional connections and family values in their marketing efforts. - **Beverage:** Other beverage companies can learn the importance of tapping into consumer emotions to build stronger brand connections. - **Advertising/marketing:** Opportunities for marketers to create impactful campaigns that focus on the emotional connections that their target audience values. ## Related on Trend Hunter - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md) - [Holiday Season Wine Campaigns](https://www.trendhunter.com/trends/trivento.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Crisp Wine Sodas](https://www.trendhunter.com/trends/wine-soda.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Mother's Day Wine Promotions](https://www.trendhunter.com/trends/call-mom-win-bubbles.md)