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# Scenic Handcrafted Tapestries
Aelfie's Tapestry Collection is a Collaboration With Robert McKinley

By Jana Pijak | Published 2020-08-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/robert-mckinley
References: [aelfie](https://aelfie.com/collections/tapestries)

These scenic tapestries are part of the limited edition Robert McKinley X Aelfie collection, highlighting hand-crafted textiles that draw inspiration from the great outdoors. Featuring images of coastal landscapes, the tapestries are available in six striking motifs that include sunset and sunrise graphics alongside beach-side mountains and more.

Each piece from the Robert McKinley x Aelfie collection was "originally designed by McKinley for the newly-opened boutique property Hotel Joaquin in Laguna Beach" and can be purchased via the Aelfie web shop. The lifestyle retailer is known for its playful and eye-catching decor, ranging from statement pillows to vibrant rugs.

Every tapestry from the collection is made from 100% wool and is handwoven by artisans in India. Each is also made with three weaving techniques and hand knotting along with a traditional floor loom. Additionally, each design is part of a limited edition of 10 pieces.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 44% | Activity: 25% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Handcrafted Tapestries:** Opportunity for disruptive innovation: Investing in traditional and/or eco-friendly methods of textile production to appeal to environmentally-conscious consumers
- **Limited Edition Interior Collections:** Opportunity for disruptive innovation: Designing and launching small, exclusive interior collections in order to increase brand value and engagement
- **Nature-inspired Decor:** Opportunity for disruptive innovation: Developing unique and visually appealing decor items with inspiration from nature to tap into consumer desire for calming and comforting home decor

### Who This Affects Most

- **Home Decor:** Opportunity for disruptive innovation: Integrating eco-friendly and small-batch production methods to differentiate from larger-scale home decor retailers
- **Textile Production:** Opportunity for disruptive innovation: Experimenting with traditional and/or environmentally-friendly textile production methods in order to engage with a growing global movement towards sustainability
- **Hospitality:** Opportunity for disruptive innovation: Creating exclusive interior collections as a way to differentiate high-end boutiques from larger-scale hotel chains

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