# Charitable Pop Art Shoes Robert Indiana Converse Sneakers are the Latest Weapons to Fight AIDS By Alex Scott | Published 2010-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/robert-indiana-converse-sneakers References: [hypebeast](http://hypebeast.com/2010/03/robert-indiana-converse-product-red-chuck-taylor-star-high/) & [sneakerfreaker](http://www.sneakerfreaker.com/sneaker-releases/Robert-Indiana-love-Converse/) If you don't recognize this artist's name you'll definitely recognize one of his most famous works pictured above, the "Love" emblem. That logo, which has been seen through all different facets of mainstream culture, will now adorn the [newest pair of Chucks](https://www.trendhunter.com/trends/chuck-taylor-2) with the Robert Indiana Converse sneakers set to be released this summer. The collaboration to create the Robert Indiana Converse sneakers was part of the [(Product) RED Campaign](https://www.trendhunter.com/trends/cocacola-converse) in which a portion of the proceeds from all products in that line go to help fighting AIDS in Africa. So if you want to be generous and stylish this summer, you need to pick up a pair of Robert Indiana Converse sneakers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Charitable Fashion:** Creating fashionable products that support social causes to attract socially aware consumers. - **Collaborative Marketing:** Partnering with artists or social organizations to create products that appeal to consumers and support social causes. - **Product (RED) Campaign:** Offering a line of products in which a portion of the proceeds go to fighting AIDS in Africa. ### Who This Affects Most - **Fashion Industry:** Creating stylish and ethically conscious products that support social causes to attract social justice-minded consumers. - **Art Industry:** Partnering with fashion brands to create limited-edition products that utilize the unique style of an artist and support social causes. - **Social Impact Nonprofits:** Collaborating with corporations to create impactful campaigns that support social causes. ## Related on Trend Hunter - [Japanese Artwork Sneakers](https://www.trendhunter.com/trends/converse-allstar.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Villainess-Inspired High Tops](https://www.trendhunter.com/trends/poppy-pink.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md)